Marketing Automation Specialist

This is an opportunity to register your interest in future Marketing Automation Specialist positions focused on designing and managing sophisticated campaign workflows within a CRM environment. Roles of this type could support organizations in automating customer engagement, streamlining lead nurturing, and scaling marketing operations through integrated platform expertise.

Please note the content of this advert does not represent a live vacancy.

About The Opportunity You would be joining a team that leverages marketing automation platforms to drive business results and improve customer experiences. Roles of this type may involve working with cross-functional stakeholders—marketing, sales, and operations—to translate business requirements into automated campaigns, data-driven workflows, and integrated CRM solutions. The opportunity could position you to deepen your expertise in campaign automation, data integration, and platform administration while collaborating with teams that value operational excellence and strategic thinking.

Typical Role Overview

• Location: Chicago, Illinois, USA
• Type: Contract
• Full-time
• Rate: $560–$800 per day
• Domain: Marketing Automation
• CRM Operations

What You Would Do Typical responsibilities could include:

• Design, build, and manage marketing automation campaigns across email, web, and multi-channel workflows
• Configure and maintain marketing automation platforms, including HubSpot, Marketo, or Pardot, to support lead scoring, nurturing, and segmentation strategies
• Develop and optimize campaign automation logic, ensuring alignment with sales and marketing goals
• Integrate marketing automation platforms with Salesforce CRM, ensuring data flows cleanly between systems
• Maintain data hygiene, audit trails, and compliance within the automation environment
• Create and maintain campaign documentation and process workflows for stakeholder review
• Collaborate with marketing, sales operations, and IT teams to troubleshoot issues and improve system performance
• Generate reports and dashboards using Power BI to track campaign performance, automation metrics, and lead pipeline insights
• Support the testing and deployment of new marketing automation features and integrations

What You Could Bring Most roles of this type require the following:

Must-have

• 2–5 years of hands-on experience with marketing automation platforms, such as HubSpot, Marketo, or Pardot
• Proven expertise in campaign automation, lead scoring, and workflow design
• Strong understanding of CRM systems, particularly Salesforce, and integration best practices
• Proficiency with data analysis and visualization tools, including Power BI
• Certification in a marketing automation platform (HubSpot, Marketo, or Pardot) or equivalent demonstrated expertise
• Bachelor's degree in Business, Information Systems, or a related field
• Authorization to work in the United States

Nice-to-have

• Experience with Salesforce Marketing Cloud or advanced campaign personalization
• Knowledge of API integrations and data mapping between systems
• Familiarity with Agile project management methodologies
• Additional CRM or marketing operations certifications

What Roles Of This Type Could Offer Most roles of this type offer the following, dependent on the industry and seniority of the role:

• Exposure to best-in-class marketing technology and platform expertise that could support career progression in marketing operations or CRM administration
• Opportunity to own defined marketing automation initiatives and see direct impact on lead generation and customer engagement
• Collaboration with experienced marketing and operations teams in a professional environment
• Potential for contract extension or conversion based on performance and business need
• Flexibility and the chance to develop deeper technical expertise in automation, integration, and data analysis
• Professional development opportunities through platform certifications and cross-functional projects

About Specialist Staffing Group Specialist Staffing Group partners with organizations to identify and place talented professionals in contract and permanent roles across technology, operations, and specialized business functions. We work with teams that value expertise, problem-solving, and collaborative delivery.

How To Register Interest If you are interested in being added to our database to be considered for future opportunities, registering is quick and easy. No cover letter required. We will be in touch when we are instructed on these roles to discuss the next step in your career.

Please note that the content of this advert does not represent a live vacancy or any guarantee of future vacancies, and by responding to this advert you agree to us adding your details to our database for future opportunities.