Marketing Capability Manager (Fixed-term Contract)

We’re with you

Established in 2001, Bank of Sydney is a growing retail bank that delivers delight to customers across Sydney, Melbourne and Adelaide.  With just under 200 staff, our purpose is to provide genuine value to our people, customers, communities and partners through our retail, business and trade finance products.

Working with us

A Bank of Sydney we’ve proudly created a culture of community and connection where our employees enjoy:

• Delivering customer delight and genuine value to our customers
• Thriving together with passionate, like-minded peers
• Developing their skills to achieve excellence in everything
• Engaging in professional, community and social events
• Being recognised by their peers and rewarded for their efforts
• Financial benefits including discounted home loans
• Access to hundreds of online perks and discounts to counter the cost of living
• Heart-felt health and well-being resources, activities and support

About the role

The Marketing Capability Manager plays a key role in enhancing customer acquisition, engagement and experience through the effective use of marketing technology, data and insights. The role focuses on optimising customer journeys, strengthening marketing effectiveness and driving continuous improvement initiatives that improve customer outcomes, increase operational efficiency and support business growth.

The role will also support the continuous enhancement of customer experience and performance marketing capability - using data, insights and technology to optimise campaign effectiveness, improve conversion outcomes and maximise marketing return on investment.

A key focus of the role will be the management, implementation and optimisation of Salesforce and marketing automation capabilities to support seamless, personalised and engaging customer experiences. By leveraging customer and marketing data, the role will identify opportunities to improve customer journeys, strengthen customer relationships and deliver measurable business outcomes.

Key responsibilities include:

• Manage and optimise customer journeys across digital and physical touchpoints to improve customer experience, satisfaction, conversion and retention
• Analyse customer behaviour, campaign performance and channel effectiveness to identify trends, opportunities and areas for improvement
• Lead the implementation, optimisation and ongoing management of Salesforce and related marketing technology platforms
• Drive enhancements across CRM, marketing automation, performance marketing, analytics and customer engagement tools to improve marketing effectiveness and operational efficiency
• Ensure customer and marketing data is effectively integrated and governed to support segmentation, targeting, personalisation and campaign performance
• Develop and maintain marketing performance dashboards, reporting frameworks and KPI measures
• Provide actionable insights and recommendations to support business planning, decision making and continuous improvement
• Collaborate with internal stakeholders and external partners to deliver customer experience, data and marketing initiatives aligned with business objectives

All about you

We are seeking someone who brings the following qualifications, skills and experience:

• 7+ years’ experience in marketing, digital marketing, CRM, customer experience or a related field
• Demonstrated experience implementing, managing and optimising Salesforce, including CRM and marketing automation capabilities
• Advanced analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights and recommendations
• Proven experience developing performance reporting, dashboards, KPI frameworks and ROI measurement
• Experience with digital marketing tools including Google Ads, Meta Business Manager, Google Analytics and SEO platforms
• Experience managing customer communications, segmentation, personalisation and customer journey optimisation
• Strong stakeholder management, communication and presentation skills

Are you with us? - apply now!