Marketing

About the role

This is a Marketing role focused on developing and executing marketing strategies to promote an aesthetic clinic's services and increase brand awareness. You will manage the clinic's online communication channels, create content, plan advertising campaigns, and contribute to building the clinic's professional brand image and reputation among an international audience.

Key responsibilities

• Develop and execute marketing strategies to promote the clinic's services and increase brand awareness
• Provide recommendations on the brand's communication direction, including Brand Positioning, Key Messages, and Tone of Voice
• Plan, manage, and maintain the clinic's online communication channels, including Facebook, Instagram, TikTok, LINE Official Account, and the clinic's website
• Create and produce online content, including images, videos, Reels, advertisements, and other promotional and marketing materials
• Develop and manage weekly and monthly Content Calendars to ensure consistent and effective online communication
• Plan, manage, and optimize online advertising campaigns, including Facebook Ads, Instagram Ads, and other relevant advertising platforms
• Analyze marketing campaign performance, prepare performance reports, and provide recommendations for improvement and optimization
• Coordinate with doctors, nurses, and relevant teams to collect accurate information and develop appropriate marketing and communication materials
• Plan and organize marketing campaigns and promotional activities, including special promotions, health packages, and clinic events
• Conduct research and analyze market trends, target audiences, and competitors within the hospital, clinic, and healthcare industries

About you

• Bachelor's degree or higher in Marketing, Communications, Business Administration, or a related field
• At least 2–3 years of experience in Marketing, Digital Marketing, or Content Marketing
• Experience in the aesthetic clinic industry is strongly preferred; candidates from other industries may be considered based on relevant experience and qualifications
• Able to independently create both visual and video content
• Practical working knowledge of video editing and graphic design
• Good understanding of online advertising and the ability to monitor, analyze, and evaluate campaign performance and results
• Proficient in social media platforms and digital marketing tools, with the ability to accurately collect, analyze, and present relevant data and insights to the management team
• Intermediate level of English proficiency, with the ability to read, write, and communicate effectively in a professional working environment
• Creative and able to communicate medical and healthcare-related information in a simple, engaging, and easy-to-understand manner for customers
• Strong planning, task management, and organizational skills, with the ability to work systematically and consistently complete more than 90% of assigned tasks