Marketing Communication Executive

Requirements:

• Open for local candidates.
• Bachelor’s Degree in Marketing, Communications, Public Relations, Hospitality, Tourism, Media, Journalism or a related field. Additional qualifications in digital marketing, communications or hospitality are advantageous.
• Minimum 2–3 years of experience in Marketing Communications, Public Relations, Digital Marketing, Hospitality Marketing or a related field.
• Experience within a luxury hotel, luxury hospitality, lifestyle, travel, wellness or premium brand is highly preferred.
• International hotel brand experience is an advantage.Experience working with media, influencers, creative agencies and external partners is preferred.
• Strong written and verbal English.
• Excellent copywriting and storytelling skills.
• Good understanding of social media platforms and digital marketing.
• Familiarity with Meta Ads Manager and Google Ads is an advantage.
• Basic understanding of SEO and website content management.
• Proficient in Microsoft Office / Google Workspace.
• Good presentation and reporting skills.
• Familiarity with Canva, Adobe Creative Suite or similar creative tools is an advantage.
• Photography and basic video/content production skills are highly advantageous.
• Highly polished and professional, with an understanding of luxury hospitality standards.
• Naturally curious about culture, design, architecture, travel, wellness and sustainability.
• An excellent storyteller with strong attention to detail.
• Creative, but also highly organised and commercially minded.
• Comfortable working in a fast-paced hospitality environment.
• Able to manage multiple projects and deadlines simultaneously.
• Sensitive to brand image and understands the importance of consistency.
• Has strong interpersonal skills and a genuine passion for hospitality.
• Internationally minded and comfortable working with people from different cultures.

Responsibilities:

• Marketing & Campaign Execution
• Support the development and execution of integrated marketing campaigns across digital, social media, PR, partnerships and on-property channels.
• Assist in planning promotional campaigns for rooms, dining, wellness, experiences, weddings, events and seasonal offerings.
• Prepare campaign briefs, timelines, marketing materials and post-campaign reports.
• Coordinate with internal departments to ensure campaigns are executed accurately and on schedule.
• Monitor campaign performance and provide basic insights and recommendations to the Director of Marketing.
• Assist with promotional calendars and ensure timely implementation of marketing activities.
• Public Relations & Media Relations
• Support day-to-day communication with local, regional and international media.
• Assist in preparing press releases, media pitches, fact sheets, story angles and media materials.
• Maintain and update the hotel’s media database.
• Coordinate media visits, journalist stays, interviews, photo shoots and content collaborations.
• Monitor media coverage and prepare monthly PR coverage reports.
• Identify relevant editorial opportunities aligned with the company’s positioning.
• Support relationships with luxury travel, lifestyle, design, wellness, sustainability and hospitality media.
• Content & Brand Storytelling
• Develop and coordinate content ideas for Instagram, Facebook, LinkedIn and other relevant platforms.
• Write sophisticated captions, campaign copy, website copy and marketing communications in accordance with the brand voice.
• Assist in developing visual and written storytelling around architecture & design; Balinese and Indonesian culture; wellness; culinary experiences; regenerative hospitality; nature and biodiversity; farm-to-table experiences; sustainability; and guest experiences.
• Coordinate photo and video production with photographers, videographers and creative partners.
• Ensure all content reflects the company’s visual identity and luxury positioning.
• Digital Marketing
• Assist in managing Meta, Google and other digital marketing campaigns.
• Coordinate campaign assets, targeting information and campaign schedules with agencies or digital partners.
• Monitor basic digital performance including reach, engagement, leads, website traffic and conversion.
• Support website content updates and SEO-related initiatives.
• Assist in monitoring Google Business Profile and other relevant digital platforms.
• Stay informed about digital marketing trends relevant to luxury hospitality.
• Social Media Management
• Assist in maintaining the social media content calendar.
• Coordinate daily/weekly content requirements with the relevant creative team.
• Monitor comments, direct messages and online conversations where required.
• Identify opportunities for organic content and real-time storytelling from the property.
• Track social media performance and prepare regular reports.
• Ensure social media communication remains elegant, consistent and aligned with the company brand.
• Influencer & KOL Relations
• Research and identify relevant international and regional influencers, creators and tastemakers.
• Support influencer collaborations, stays and content partnerships.
• Evaluate influencer profiles based on brand fit, audience quality, engagement and market relevance rather than follower count alone.
• Coordinate deliverables, schedules and reporting for approved collaborations.
• Maintain an organised influencer database.
• Partnerships & Brand Collaborations
• Assist in developing partnerships with luxury travel brands, lifestyle brands, cultural organisations, creative communities and relevant tourism stakeholders.
• Coordinate partnership proposals, communications and campaign execution.
• Support strategic collaborations that enhance the company’s international visibility and cultural positioning.
• Marketing Collateral & Brand Standards
• Coordinate production of brochures, menus, flyers, digital assets, invitations, promotional materials and other marketing collateral.
• Ensure all materials follow the company’s brand identity and communication standards.
• Proofread marketing materials for accuracy, grammar and consistency.
• Liaise with designers, printers, photographers and external suppliers when required.
• Events & Experiences
• Support the marketing and communications requirements of hotel events, launches, cultural programmes, wellness events, weddings and seasonal celebrations.
• Assist with event invitations, guest lists, media invitations, social content and post-event communications.
• Capture and communicate key moments from on-property experiences.
• Reporting & Administration
• Maintain marketing calendars, media databases, influencer databases and campaign trackers.
• Prepare weekly and monthly marketing activity reports.
• Track PR coverage, social media performance, campaign results and marketing deliverables.
• Maintain organised marketing files and assets.
• Assist the Director of Marketing with presentations, reports and management materials.

Benefits:

• Competitive base salary

BPJS + THR

Work Location: In person