Marketing Communication Manager

About Us

AT MIZUHADA GROUP, WE BELIEVE TRUE BEAUTY AND WELL-BEING ARE WITHIN EVERYONE. This belief lies at the heart of everything we do, from thoughtfully selected ingredients to high-performing and gentle formulations. Our products are crafted to deliver proven results and everyday comfort - enhancing the way you look, feel, and live. FROM CARE TO QUALITY We empower individuals to feel confident in their unique expression through high-quality skincare, nourishing supplements, and skin-friendly colorful cosmetics. Mizuhada Group products are designed to support your beauty and well-being- both inside and out.

Role Summary

Lead the overall Marketing Communication function, setting communication direction and driving execution across KOL/Influencer, Event, Media, Content Production, and Corporate PR, ensuring all communication activities are aligned with brand strategy, marketing objectives, and campaign direction.

Key Responsibilities

• Lead the overall Marketing Communication function, setting communication direction and driving execution across KOL/Influencer, Event, Media, Content Production, and Corporate PR, ensuring all communication activities are aligned with brand strategy, marketing objectives, and campaign direction.

  • Drive KOL and Influencer Marketing strategy, with a strong focus on relationship management and building long-term partnerships, while maximizing budget effectiveness through performance evaluation and optimization.
  • Lead brand and marketing events and activations, from planning through execution, to deliver high-quality execution and impactful brand experiences, while continuously identifying opportunities for improvement.
  • Lead media strategy and paid media planning, including budget allocation, audience targeting, media weighting, and performance monitoring, with a strong understanding of ad optimization to maximize media effectiveness.
  • Lead TikTok content production, working closely with the Creative Content Team to develop content from creative concept through production and final delivery, ensuring quality and consistency with brand identity, key messages, and campaign objectives, while leveraging content performance to continuously improve effectiveness.
  • Manage Corporate PR and Communications, including corporate news, press releases, media relations, and other PR activities to strengthen corporate visibility and reputation.

• Lead and provide guidance to the Marketing Communication team, setting clear priorities and providing direction to ensure effective execution and overall quality of work.

• Act as the key contact for Marketing Communication, collaborating with the Product/Brand Management team and relevant internal and external parties to align communication plans and deliverables.

• Manage multiple communication projects in a fast-paced environment, ensuring quality, budget control, and on-time delivery, while proactively identifying challenges and recommending solutions to improve campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Communication, Advertising, Business Administration, or a related field.

• Minimum 8 – 10 years of hands-on experience in Marketing Communication, Integrated Marketing Communication, Brand Communication, or related fields, including experience in a managerial or team-leading role. Experience in the beauty or FMCG industry would be a plus.

• Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously.

• Strong analytical skills, with the ability to evaluate campaign performance and translate data into actionable recommendations.

• Excellent communication, presentation, negotiation, and stakeholder management skills.

• Strong leadership and problem-solving skills, with the ability to guide the team and collaborate effectively with cross-functional teams.

Mizuhada Group Co., Ltd.

1875 One Bangkok Tower 3, 10th Floor, Rama IV Road, Lumphini, Pathum Wan, Bangkok 10330

For more information, please contact [email protected]