Marketing Communication Manager

About the role

The Marketing Communication Manager is responsible for planning and executing integrated brand communication, creative design, public relations, and events to drive business objectives. This role acts as the ultimate steward of the Sika brand across all touchpoints, leads a dynamic team, and meticulously manages stakeholders.

Key responsibilities

• Brand Stewardship: Safeguard the Sika brand and corporate identity, ensuring global consistency and impactful localization across all communication touchpoints.
• Communication Strategy: Develop and execute integrated communication plans that translate business priorities, product launches, and customer insights into clear, measurable campaigns.
• Integrated Campaigns: Spearhead end-to-end omni-channel campaigns, from planning and creative briefing to production, launch, and post-campaign ROI evaluation.
• Content and Creative Management: Lead content planning and creative production across digital and offline touchpoints, ensuring clear messaging, customer relevance, brand consistency, quality, and timely delivery.
• Public Relations and Engagement: Direct corporate communications, media relations, press materials, and KOL/influencer engagements.
• Events and Marketing Operations: Lead high-impact exhibitions, seminars, customer events, product launches, brand activations, and CSR initiatives, with focus on business impact, professional execution, safety, and measurable outcomes.
• Team Leadership: Coach, empower, and elevate the team to maximize their potential and creative output.
• Agency and Stakeholder Management: Coordinate cross-functional teams, media partners, production houses, and event organizers to ensure compliance, cost-effectiveness, and flawless execution.
• Budget and Performance Management: Oversee the communication budget, define KPIs, evaluate campaign performance, report ROI, and leverage analytics for continuous improvement.

About you

• Bachelor's or Master's degree in Marketing, Communications, Branding, Business Administration, or a related field.
• Minimum 8 years' progressive experience in marketing communication, brand management, or public relations, with proven team leadership and a strong record of achievement.
• Strong knowledge of social media, digital advertising, content management and analytics, campaign reporting, and AI and marketing technology.
• Exceptional written and spoken Thai and English, paired with strong business communication, presentation, interpersonal, and stakeholder-management skills.

Key Competencies

• Strategic and Commercial Thinking: Translates business priorities and customer insights into focused, revenue-driving communication plans.
• Brand and Communication Expertise: Converts corporate and complex technical product information into clear, compelling, and relevant storytelling.
• Creative and Digital Leadership: Provides strong creative direction and leverages marketing technology, analytics, and AI tools to continuously improve campaign effectiveness.
• Project, Budget and Quality Management: Manages multiple projects, agencies, risks, and budgets with discipline, ownership, and strong attention to detail.
• People and Stakeholder Leadership: Sets clear expectations, delegates effectively, and builds highly productive relationships with internal and external partner.