Marketing Communications Executive

Position: Marketing Communications Executive
Location: Richard Mille Office Bangkok

Position Overview

Reporting to the Regional Marketing Manager, the Marketing Communications Executive will be responsible for planning, coordinating, and executing marketing communications, public relations, client engagement, and CRM initiatives that strengthen Richard Mille's brand presence and reputation in Thailand.

The role requires a highly organized, proactive, and detail-oriented communications professional who can work closely with regional and global teams to deliver impactful campaigns, meaningful media engagement, and exceptional client experiences that is reflective of the brand's values of innovation, exclusivity and excellence.

Key Responsibilities

Public Relations & Media Relations

• Execute local public relations strategies and campaigns in alignment with regional and global communications objectives.
• Develop and distribute press releases, media pitches, interview briefs, talking points, and other communications materials tailored to relevant media and stakeholders.
• Cultivate and maintain strong relationships with relevant media to secure quality editorial coverage.
• Manage all incoming media enquiries and coordinate interview opportunities, press requests, and brand communications.
• Monitor media coverage, evaluate campaign performance, and prepare regular PR reports with actionable insights.

Events & Client Relations

• Plan, coordinate, and execute press events, client activations, product launches, boutique events, and other brand experiences to strengthen client relationships and brand loyalty.
• Collaborate with internal teams and external partners to ensure seamless event planning and execution.
• Manage local gifting programmes for clients, media, and key stakeholders, ensuring alignment with brand guidelines and campaign objectives.
• Coordinate inventory, logistics, and distribution of communication and gifting materials.

Internal Communications

• Coordinate internal communications to ensure employees and stakeholders receive timely updates on business initiatives, campaigns, and brand activities.
• Support cross-functional collaboration by facilitating effective information sharing between local and regional teams.

Requirements

Education & Experience

• Bachelor’s degree in Communications, Public Relations, Marketing, Business, or a related discipline.
• Minimum of 2 years' experience in public relations, marketing communications, luxury retail, or a related field.
• Existing relationships with Thai media across business, luxury, lifestyle, and watch sectors are highly desirable.

Skills & Competencies

• Excellent written and verbal communication skills in Thai and English.
• Strong media relations and stakeholder management abilities.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• Strong analytical skills with experience in media monitoring and reporting.
• Ability to work independently while collaborating effectively within regional and global teams.
• High attention to detail and ability to perform under pressure in a fast-paced environment.
• Proficiency in Microsoft Office.
• Passion for luxury brands, fine watchmaking, and high-end client experiences.