Marketing Communications Manager

Responsibilities:

Strategic Planning

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement
• Analyze market trends and overseas audience insights to tailor messaging
• Coordinate cross-office collaboration between Hong Kong and China teams

Market Research and Brand Management

• Identify target markets and buyers, analyze competitor activities, and formulate strategies
• Ensure brand consistency across all marketing channels and materials

Content Creation and Public Relations

• Create and oversee promotional materials including brochures, press releases, digital media, website content etc.
• Build and maintain relationships with overseas media, industry influencers and partner

Buyer Management

• Manage buyer database and segmentation programs to enhance visitor experience and attendance
• Develop strategies to nurture leads before and after events

Event Coordination and Resource Integration

• Plan and coordinate event activities and timelines, ensuring smooth execution
• Integrate internal and external resources, maximizing synergy across teams, partners and vendors

Performance and Cost Management

• Monitor marketing performance metrics, ROI and adjust strategies as needed
• Manage budgets for marketing communication activities

Others

• Perform order corporate duties as assigned by the Management
• Occasional travels are necessary

Requirements:

• A minimum of 10 years in marketing communications/ marketing, preferably in the trade show or event management industry
• Experience in managing a team
• Good at leveraging AI tools with the ability to clearly articulate AI concepts, benefits and limitations
• Proficiency in both Cantonese and Putonghua, as well as English. Additional foreign language skills are a plus
• Strong written and verbal communication skills
• Strong analytical skills to interpret data and convert to market insights
• Excellent project management abilities
• Detail-minded, well organized and be able to work independently
• Creative thinking and problem-solving skills
• Ability to build relationships within the industry and leverage them for promotional opportunities
• A very good team leader and team player

We offer attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate. Interested parties please send full resume with current & expected salary, availability and contact no. to The Human Resources & Administration Manager by clicking APPLY NOW.

Corporate Website : www.adsale.com.hk
Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

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