Marketing Communications Manager

Responsibilities:

Strategic Planning

• Develop and implement marketing communications strategies for trade shows to drive attendance and engagement

• Analyze market trends and overseas audience insights to tailor messaging

• Coordinate cross-office collaboration between Hong Kong and China teams

Market Research and Brand Management

• Identify target markets and buyers, analyze competitor activities, and formulate strategies

• Ensure brand consistency across all marketing channels and materials

Content Creation and Public Relations

• Create and oversee promotional materials including brochures, press releases, digital media, website content etc.

• Build and maintain relationships with overseas media, industry influencers and partner

Buyer Management

• Manage buyer database and segmentation programs to enhance visitor experience and attendance

• Develop strategies to nurture leads before and after events

Event Coordination and Resource Integration

• Plan and coordinate event activities and timelines, ensuring smooth execution

• Integrate internal and external resources, maximizing synergy across teams, partners and vendors

Performance and Cost Management

• Monitor marketing performance metrics, ROI and adjust strategies as needed

• Manage budgets for marketing communication activities

Others

• Perform order corporate duties as assigned by the Management

• Occasional travels are necessary

Requirements:

• A minimum of 10 years in marketing communications/ marketing, preferably in the trade show or event management industry

• Experience in managing a team

• Good at leveraging AI tools with the ability to clearly articulate AI concepts, benefits and limitations

• Proficiency in both Cantonese and Putonghua, as well as English. Additional foreign language skills are a plus

• Strong written and verbal communication skills

• Strong analytical skills to interpret data and convert to market insights

• Excellent project management abilities

• Detail-minded, well organized and be able to work independently

• Creative thinking and problem-solving skills

• Ability to build relationships within the industry and leverage them for promotional opportunities

• A very good team leader and team player

We offer attractive remuneration package including 5-day work week, double pay, performance bonus, medical insurance, medical check-up, birthday leave, training and excellent development prospect to the right candidate. Interested parties please send full resume with current & expected salary, availability and contact no. to The Human Resources & Administration Manager by clicking APPLY NOW.

Corporate Website: www.adsale.com.hk

Corporate LinkedIn: https://hk.linkedin.com/company/the-adsale-group

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