Marketing Communications Specialist (Internal - ManpowerGroup)

Marketing Communications Specialist

"This is an internal position for ManpowerGroup Thailand. You will be responsible for our corporate brand and marketing strategies."

Responsibilities:

• Plan and execute marketing communications and PR activities, including corporate identity implementation, advertising, promotional materials, exhibitions, press events, media relations, publications, and internal communications.
• Develop and execute PR and media relations initiatives to strengthen ManpowerGroup Thailand’s brand visibility and reputation.
• Build and maintain strong relationships with journalists, editors, media contacts, and relevant industry publications, leveraging an existing media network to secure meaningful coverage and PR opportunities.
• Coordinate press releases, media pitches, interview opportunities, press events, and media enquiries, ensuring timely and consistent external communications.
• Identify relevant news angles, industry trends, and thought-leadership opportunities to generate earned media coverage.
• Execute brand awareness, consideration, and engagement through clear brand storytelling and always-on content across online and offline channels.
• Coordinate and execute integrated marketing campaigns and initiatives to engage target audiences.
• Collaborate with internal teams and stakeholders to ensure consistency in messaging and branding across all communication channels.
• Monitor and analyze the performance of marketing communications and PR activities, including media coverage and campaign effectiveness.
• Assist in organizing events, trade shows, press events, and other marketing activities.
• Conduct market, media, and competitor analysis to identify communication and engagement opportunities.
• Develop marketing and communications materials, including presentations, newsletters, leaflets, press materials, and reports.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• Proven experience in marketing communications, public relations, media relations, or corporate communications.
• Existing relationships and a strong network with media, journalists, editors, and/or relevant publications in Thailand are required.
• Demonstrated experience in media pitching, press release development, securing media coverage, and coordinating interviews or press activities.
• Excellent written and verbal communication skills in Thai and English.
• Strong storytelling, copywriting, and content creation abilities, with the ability to translate business topics into compelling media stories.
• Good understanding of PR principles, media landscape, and reputation management.
• Proficiency in digital marketing tools and platforms, as well as Microsoft Office.
• Ability to manage multiple projects and work effectively with internal and external stakeholders.
• Creative, proactive, and able to identify PR and communication opportunities independently.
• Certification in marketing, communications, or a related field is a plus.