Marketing Communications Strategy Assistant Manager

Key Responsibilities

• Develop and execute integrated marketing communication plans across E-Commerce and Marketplace channels.
• Coordinate with internal stakeholders, designers, agencies, and platform teams to ensure all marketing campaigns are delivered on schedule.
• Lead the creative briefing process by preparing clear campaign briefs, content direction, and communication objectives for creative teams.
• Plan and manage content calendars across social media channels, including Facebook, Instagram, YouTube, LINE Official Account, and TikTok.
• Oversee content publishing and ensure brand consistency across all digital touchpoints.
• Develop monthly media plans and campaign communication plans to support business objectives.
• Create campaign concepts, key visuals, mood boards, and communication themes for seasonal campaigns and promotional events.
• Manage website and marketplace visual merchandising, including homepage banners, campaign landing pages, category banners, and store decoration assets.
• Coordinate digital advertising creatives and campaign assets for CPAS and other performance marketing initiatives.
• Lead cross-functional marketing projects from planning through execution, ensuring timelines, deliverables, and stakeholders are effectively managed.
• Initiate and manage brand-building content projects, including TikTok content, employer branding, and special campaign initiatives.
• Support website campaign launches, promotional events, and major online marketing activities.
• Monitor campaign execution, identify improvement opportunities, and ensure marketing assets align with brand guidelines.

Qualifications

• Bachelor's degree or higher in Marketing, Communications, Business Administration, Advertising, Public Relations, Digital Marketing, or related fields.

• 3-5 years of experience in Marketing Communications, Integrated Marketing, Brand Marketing, Campaign Management, Digital Marketing, or related fields.

• Experience in Retail, E-Commerce, FMCG, Consumer Business, or other customer-centric industries is preferred.

• Strong experience in developing and executing integrated marketing communication campaigns.

• Strong understanding of Digital Marketing, Social Media, Content Marketing, Media Planning, CRM, and Customer Journey.

• Strong analytical skills with the ability to translate market and customer insights into actionable marketing strategies.

• Experience in managing creative, media, digital, PR, or marketing agencies.

• Strong project management and stakeholder management skills.

• Proficiency in Microsoft Office, especially PowerPoint and Excel; knowledge of digital analytics and marketing tools is an advantage.