Marketing Content Associate

Position: Marketing Content Associate

Number of hours: 20-40 hours/week

Schedule: EST

Tasks Required

• Develop and implement a content strategy aligned with growth and brand goals.
• Create a variety of compelling content formats, including:

Blog Articles: SEO-driven pieces that demystify financial readiness, homeownership, and mortgage processes.

Web Copy: Clear, concise, and persuasive landing pages and product messaging.

Social Media Posts: Platform-specific content that educates and engages across Instagram, Facebook, LinkedIn, TikTok, and more.

Email Campaigns: Drip sequences, newsletters, and partner communications that nurture leads and drive engagement.

Video Scripts: Scripts and storyboards for testimonials, explainers, and educational shorts.

Sales & Partner Assets: One-pagers, presentations, and case studies that support business development and co-marketing.

• Tailor content for key segments, including:
• First-time homebuyers
• Individuals denied mortgage applications
• Realtors and lenders
• Community organizations
• Conduct keyword research and implement SEO best practices to boost organic visibility.
• Continuously monitor and optimize content based on performance data.
• Maintain a cohesive brand tone across all content assets, ensuring clarity, empathy, and trustworthiness.
• Own and manage a content calendar to ensure regular, timely delivery of fresh content across platforms.
• Track content performance using analytics tools.
• Report on key metrics such as engagement, conversions, traffic, and user growth to inform future content strategy.
• Partner with growth, product, and leadership teams to align content with broader campaigns, feature launches, and strategic goals.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Minimum 4 years of content marketing or editorial experience with a proven track record of creating high-performing content.
• Fintech Knowledge: Must have experience in fintech, financial services, or personal finance platforms you understand the unique regulatory, emotional, and educational nuances involved.
• AI Proficient: Familiar with AI tools (e.g., ChatGPT, Jasper, GrammarlyGO, Notion AI) and how to integrate them into your workflow to scale without sacrificing quality.
• Experience with content management systems (e.g., Webflow, WordPress).
• Familiarity with email platforms like Mailchimp or HubSpot.
• Basic knowledge of the mortgage or real estate industry.
• Fintech or Startup Fluent: You've worked in a startup or fintech setting and understand how to write for trust, clarity, and compliance.
• Empathetic Storyteller: You can connect with people through authentic, human-centered content.
• SEO-Driven: You know how to create content that ranks and converts.
• Audience-Centric: You tailor messaging to different user needs and emotional drivers.
• Self-Starter: You take initiative, manage multiple content streams, and deliver high-quality work with minimal oversight.
• Detail-Oriented: You catch errors others miss and ensure brand consistency at every level.
• Mission-Aligned: Youre driven by a passion for financial empowerment and inclusive homeownership.