Marketing Coordinator

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family:

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance
• Paid Time Off from Day One
• 403-B Retirement Plan
• 4 Weeks 100% Paid Parental Leave
• Career Development
• Whole Person Well-being Resources
• Mental Health Resources and Support
• Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

601 E ROLLINS ST

City:

ORLANDO

State:

Florida

Postal Code:

32803

Job Description:

Responsible for executing marketing initiatives for key service lines and markets. This position applies introductory knowledge of market research and analytics to contribute to the development of marketing plans that competitively differentiate the organization and ensure growth in volume, market share, share of spend, and brand awareness. This role involves coordinating marketing programs and day-to-day functions, demonstrating independent judgment and creativity. In addition, this position builds strong relationships to advance the service line's and market strategy's goals and vision. Additionally, this role is hands-on and results-oriented, passionate about learning strategy and achieving executional success.

• Maintains and tracks budget, tracks volume, and additional data for return on investment reporting to ensure business goals are met.
• Serves as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.
• Other duties as assigned.
• Serves as social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
• Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.
• Contributes to the development of annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met. Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.
• Establishes physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
• Works effectively and collaboratively with the creative team, providing clear objectives, goals, feedback, and reasonable deadlines.

Knowledge, Skills, and Abilities:

• Introductory organizational and administrative skills with the ability to multi-task in a fast-paced work environment. [Required]
• Foundational knowledge and skills to implement integrated marketing programs, including marketing planning; creative concepting and execution; corporate communications; traditional, digital, and social media; project management, event planning and execution; research analysis; and physician relations. [Required]
• Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners. [Required]
• Effective oral and written communication skills, including the ability to write a wide variety of communications in the appropriate contexts of tone, length, audience, and intended use. [Required]
• Critical thinker with the ability to make educated recommendations for results; ability to work independently and with a team. [Required]
• Basic experience in emerging digital media and technologies and working knowledge and engagement in social media platforms. [Required]
• Demonstrates the ability to work well with others using tact and diplomacy. [Required]
• A focus on continuous improvement in the areas of project management, organization, and professional development. [Required]
• Strong knowledge of Microsoft Suite software, specifically Word, Excel, and PowerPoint, and a working knowledge of desktop publishing software. [Required]
• Knowledge of website content management and social media marketing. [Required]
• Must be able to read, write, and speak conversational English. [Required]
• Ability to work occasional evenings and weekends for events. [Required]
• Must be a team player and conduct themselves in a professional manner at all times. [Required]
• Must be hard-working and ethical. [Required]

Education:

• Bachelor's [Required]

Work Experience:

• 1+ health care, marketing, or public relations [Preferred]
• 1+ internship [Preferred]

Licenses and Certifications:

• Driver's License (DL) [Required]

Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/mte9kpcf

Pay Range:

$41,096.13 - $76,427.64

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse:
https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.