Marketing Coordinator

About NeuroKaire

NeuroKaire's (formerly Genetika+) mission is to transform brain health and eliminate suffering through the integration of precision medicine into psychiatry and neurology. Through a simple blood test, NeuroKaire's neuronal readout provides a new window into brain function, helping clinicians identify the optimal antidepressant based on the unique response of a patient's brain cells combined with their genetics and medical history. By eliminating trial-and-error protocols and optimizing treatments, NeuroKaire significantly improves patient outcomes and reduces side effects. The company's innovative technology also provides pharmaceutical companies with essential tools for targeted drug discovery and development.

The Role

Join NeuroKaire as our Marketing Coordinator and take ownership of a wide range of marketing activities—from social media and content creation to conferences, PR, publications, and commercial marketing support. As our first dedicated marketing hire, you'll play a key role in building and managing our day-to-day marketing efforts, working across multiple channels and collaborating closely with our Commercial and Customer Success teams. If you thrive in a fast-paced environment, enjoy wearing many hats, and want to help bring innovative precision medicine to more patients, we'd love to hear from you.

Key Responsibilities

Marketing Operations & Sales Enablement

• Prepare and maintain marketing and sales materials - presentations, one-pagers, brochures, FAQs - used by the Sales and Customer Success teams.
• Coordinate logistics and on-the-ground operations for conferences and industry events: registrations, material shipping, booth coordination, and on-site support.

Content, Brand & Communications

• Manage and create content for NeuroKaire's social media channels (focus on Instagram) alongside other digital platforms.
• Support traditional media activities and publications - press mentions, articles, and content for external distribution.
• Use AI-powered marketing tools (content generation, copywriting, image/video creation, campaign optimization) to accelerate content production and stay current on emerging AI marketing capabilities.

Patient & Performance Marketing

• Support consumer/patient-facing marketing for BrightKaire - website and landing page content, campaigns, and patient testimonials (with consent and Product/Medical compliance review) - and track performance (reach, engagement, and conversion to orders).
• Support performance marketing efforts - paid ads (Google/Meta), landing page testing (A/B, UTM), email/SMS nurture and referral programs, and SEO - plus reporting dashboards to guide strategy.

What You Bring

• 5+ years of hands-on experience in marketing, marketing operations, communications, events, or a similar role.
• Experience creating marketing materials such as presentations, one-pagers, brochures, sales collateral, digital content, or similar assets.
• Comfortable taking ownership of multiple marketing initiatives and driving them independently in a fast-paced, resource-lean startup - proactive, resourceful, and strong on organization and multi-tasking.
• Strong written English and excellent communication skills.
• Experience supporting conferences, trade shows, or industry events.
• Experience with AI-powered marketing and content creation tools.
• A data-informed mindset, comfortable tracking marketing performance and using insights to improve future campaigns.
• Experience with direct-to-consumer/consumer marketing and web analytics (e.g., Google Analytics) to track traffic and conversion; exposure to paid digital ads, landing page testing, email/SMS automation, referral programs, or SEO is a plus.