Marketing Coordinator

Responsibilities

• Identify, approach and formalize partnerships through MOUs.
• Manage ongoing partnerships and track referral impacts.
• Develop and implement strategies to increase inquiries and brand visibility (including monthly promotions) while ensuring cost-effective executions.
• Analyze and receive feedback for monthly marketing performance and adjust marketing plans accordingly.
• Lead and execute event initiatives, including joint events with partners, overseeing logistics as well as Event & Marketing team coordination.
• Ensure suitable content direction for social media by coordinating with external social media vendors.
• Develop and ensure promotional materials (e.g. brochures, PR kits, website) are accurate and updated.
• Collaborate with internal teams to ensure readiness and alignment during marketing activities and promotions.

Qualifications

• Bachelor’s degree in Marketing, Communication, Psychology, or a related field.
• Minimum 2 years of experience in marketing, partnerships, or related roles.
• Basic understanding of SEO and UI/UX principles for website and content performance.
• Strong communication and interpersonal skills in both English and Bahasa Indonesia.
• Proficient in using Excel and Google Workspace, with familiarity with basic marketing or analytics tools as a plus.
• Experience in a service-based industry (education, healthcare, child services, or similar) is a plus.