Marketing Coordinator

Position Overview: This position assists in the coordination and administration of local subsidiary marketing activities.

Reporting: Marketing Manager

Location: Goregaon, Mumbai, India

Key Responsibilities:

• Support the development and execution of marketing and advertising strategies aligned with business objectives.
• Assist in implementing the annual marketing plan for the India region.
• Coordinate and execute brand marketing campaigns across multiple channels.
• Drive best-in-class in-store marketing execution across multiple channels.
• Maintain marketing reports, trackers, databases, and other administrative documentation.
• Build and regularly update databases of hairstylists, barbers, retailers, distributors, and resellers in the region.
• Coordinate market research activities including surveys, sampling programs, and mystery shopping initiatives.
• Conduct market visits to identify customer needs, branding opportunities, ATL/BTL opportunities and gather competitive insights.
• Coordinate with external vendors and agencies for the development of marketing collateral and promotional materials.
• Support E-commerce marketing activities including campaign execution, product page optimization, promotional planning, and improving online visibility to drive sales and strengthen brand presence.
• Assist in planning and executing brand participations in regional events, trade shows, exhibitions, seminars, roadshows, webinars, and training programs.
• Manage onboarding, scheduling, and coordination of Wahl Educators and training programs.
• Analyze sales and market data to generate insights and recommend marketing opportunities.
• Support trade marketing initiatives and monthly promotional schemes.
• Coordinate with regional product teams for new product opportunities based on market insights and customer feedback.
• Coordinate Wahl Education initiatives in liaison with Marketing Manager, APAC Digital and Social Media Supervisor.
• Drive the Wahl Ambassador program across India. Identify and onboard new ambassadors and track their deliverables.
• Assist with the enrolment, training calendar, and day-to-day management of Wahl Educators in India region. E.g., Barber trainings, look & learns, One-on-one trainings, online trainings.
• Managing execution of influencer programmes, track their KPI's, analyse and report.
• Perform data analysis on PSI data on a regular basis, and share insights with the team, where needed.
• Work with external agencies including project scopes and expenditure.
• Development of compelling trade schemes to support channel sales on monthly basis.
• Analyze the data points to identify product needs for India market supported with voice of customers and coordinate the same with Regional Product Team for launch.

Skills & Experience

• 2-4 years of experience in a marketing or brand coordination role.
• Experience in retail, FMCG, consumer goods, beauty, or personal care industry is preferred.
• Strong understanding of brand marketing, trade marketing, and campaign execution.
• Exposure to digital marketing, social media, influencer marketing, and e-commerce initiatives.
• Excellent communication and interpersonal skills.
• Strong organizational and project coordination abilities.
• Analytical mindset with experience working on reports and marketing data.
• Proficiency in Microsoft Excel, PowerPoint, Word, and Microsoft Teams.
• Ability to manage multiple projects and work collaboratively with cross-functional teams.
• Self-motivated, proactive, and solution-oriented.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• MBA in Marketing will be an added advantage.

Competencies

• Action Orientated

• Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm

• Collaborates

• Build partnerships and work collaboratively with others to meet shared objectives.

• Optimizes Work Process

• Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.

• Demonstrates Self Awareness

• Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.

• Values difference

• Recognizes the value that different perspectives and cultures bring to the organization. Why Wahl? For over 100 years, Wahl has been a global leader in professional grooming products trusted by barbers, hairdressers, and consumers worldwide. As a fourth-generation family-owned company, we continue to innovate while staying true to our core values of quality, collaboration, and customer focus.

When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.