Marketing Coordinator

POSITION OVERVIEW

The Marketing Coordinator is a vital member of the marketing team, supporting the planning and execution of campaigns that strengthen the brand and drive product awareness for the company and related lines. Working under the direction of the Marketing Manager, this individual helps manage daily marketing operations, coordinates with cross-functional teams, and ensures the timely delivery of creative assets and campaign deliverables.

This role requires a highly organized, detail-oriented professional who can balance multiple projects simultaneously, communicate effectively across departments, and contribute fresh ideas in a fast-paced cannabis and consumer goods environment. The ideal candidate is proactive, resourceful, and eager to grow with the company.

KEY RESPONSIBILITIES

Campaign Coordination

Assist in the planning, development, and implementation of marketing campaigns across digital and traditional channels.

Manage project timelines and deliverables to ensure campaigns are launched on schedule and within scope.

Collaborate with internal teams and external vendors to support end-to-end campaign execution.

Track campaign milestones and flag potential delays or resource gaps to the Marketing Manager proactively.

Content & Asset Management

Organize and maintain a centralized library of marketing assets, including visuals, copy, and promotional materials.

Coordinate with design and content teams to develop, brief, and track requests for new creative assets.

Ensure consistency in brand messaging and compliance with company standards across all materials.

Plan and coordinate content creation and publishing schedules across platforms and campaigns.

Social Media & Digital Support

Support content scheduling and publishing across social media platforms, maintaining a consistent brand voice and cadence.

Monitor engagement metrics and trends to identify areas for optimization and surface insights to the team.

Assist with digital initiatives including newsletters, website updates, and email marketing campaigns.

Create and maintain SOPs for social media processes to ensure consistency and quality across platforms.

Event & Promotional Support

Coordinate logistics for marketing events, trade shows, product activations, and charity or volunteer initiatives.

Manage event materials, branded displays, and collateral from sourcing through post-event wrap-up.

Provide on-site support when necessary and assist with post-event reporting, recap coverage, and thank-you packages.

Source and manage production for events and merchandise, coordinating across vendors and internal stakeholders.

Merchandise & Influencer Programs

Lead merchandise and apparel projects from concept through post-production for both internal use and commercial sale.

Oversee influencer communications and campaigns, including outreach, briefing, deliverable tracking, and reporting.

Coordinate logistics for deliveries, shipments, and merchandise quantities across multiple states.

Track production sheets and product catalogs using Excel or equivalent tools to maintain inventory accuracy.

Retail Marketing Support

Support retail marketing efforts including in-store displays, signage, and point-of-purchase collateral.

Coordinate with retail partners and sales teams to ensure brand presence is consistent and campaign-aligned.

Assist in managing vendor and partner communications, ensuring deadlines and quality standards are met.

Research & Reporting

Conduct market and competitor research to inform marketing strategies and identify emerging opportunities.

Compile performance reports and campaign analytics for internal review and leadership presentations.

Support the preparation of presentations, executive summaries, and meeting recaps for the marketing team.

Operations & Administrative Support

Conduct and coordinate interviews for new hires within marketing and social media roles as directed.

Ensure confidentiality and controlled access to sensitive campaign, personnel, and vendor information.

Contribute to company efforts by accomplishing related results and taking on new responsibilities as the role evolves.

Demonstrate a willingness to grow with the company and adapt to shifting business priorities.

QUALIFICATIONS

Education

Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required.

Relevant work experience may be considered in lieu of a formal degree.

Experience

1–2 years of experience in a marketing, communications, or administrative support role.

Experience in a consumer goods, cannabis, or retail environment is a plus.

Demonstrated ability to manage multiple projects simultaneously and meet firm deadlines.

Technical Skills

Proficiency in Microsoft Office and Google Workspace (Docs, Sheets, Slides, Drive).

Familiarity with project management tools (e.g., Asana, Monday.com, Notion, or similar).

Experience with social media platforms and scheduling tools (e.g., Later, Hootsuite, Meta Business Suite).

Familiarity with email marketing platforms (e.g., Klaviyo, Mailchimp) and digital content tools is a plus.

Basic proficiency in Excel for tracking production sheets, catalogs, and campaign data.

Core Competencies

Excellent written and verbal communication skills with strong attention to detail.

Strong organizational and time management skills with the ability to prioritize in a fast-paced environment.

Collaborative mindset with the ability to work cross-functionally and incorporate feedback from multiple stakeholders.

Self-motivated and proactive, with a solution-oriented approach to challenges.

High degree of discretion and professionalism when handling sensitive or confidential information.

Genuine passion for marketing, branding, and interest in the cannabis industry.

WORK ENVIRONMENT

Primarily office-based environment; on-site or hybrid schedule as determined by department policy.

• Frequent use of a computer and digital tools for extended periods.
• May require occasional travel for events, trade shows, or retail visits.
• May require occasional overtime during campaign launches, product releases, or peak event periods.
• Reasonable accommodations will be made for individuals with disabilities in accordance with applicable law.

Pay: $60,000.00 - $70,000.00 per year

Work Location: In person