Marketing Coordinator

Marketing Coordinator

Department: Marketing / Sales Coordination
Designation: Marketing Coordinator (Officer)
Location: Kharagpur
Reporting To: Marketing Manager / Senior Manager Marketing
Industry: Aluminium Extrusion / Manufacturing

Budget: 3.5 to 4.5 LPA

1. Job Purpose

To coordinate and monitor the complete flow of DFRs (Development/Design/Feasibility Requests), RFQs, costing, drawings, die development and sample trials received from assigned zones/divisions. The role will act as a central coordination point between Sales/Marketing, NPD, Design, Costing, Tool Room/Die Manufacturing and customers/zonal teams, ensuring timely responses and closure of enquiries.

2. Key Responsibilities

A. DFR Management & Tracking

• Receive DFRs from South Zone, West Zone and TND Division and maintain the DFR Master Sheet.
• Record DFR Number, date of receipt, originating zone/division and target response date.
• Acknowledge receipt of DFRs to the concerned zone/division.
• Monitor DFRs from receipt to final offer/closure and ensure adherence to response timelines.
• Link relevant email communication and correspondence with the respective DFR number in the Master Sheet.

B. Feasibility & Costing Coordination

• Route DFRs to NPD/Design for technical feasibility assessment.
• Coordinate with the Costing Department for section costing and commercial inputs.
• Follow up regularly with NPD, Design and Costing until the required inputs are released.
• Coordinate and follow up on section costing for assigned zones/divisions.
• Track pending cases and proactively highlight delays to the concerned stakeholders.
• Maintain proper records of completed, pending and closed DFRs.

C. Drawing & Offer Coordination

• Follow up with Design/NPD for counter drawings against customer/zone requirements.
• Ensure timely receipt of drawings and communicate/update the respective zone/division.
• Coordinate release of offers based on finalized drawings and costing.
• Maintain proper documentation and communication records for each enquiry.

D. New Die Development & Trial Coordination

• Issue new die manufacturing advice based on approved requirements from assigned zones/divisions.
• Coordinate with the concerned teams for die manufacturing progress.
• Maintain and update the new die trial status.
• Follow up for die trials and ensure timely submission of samples.
• Coordinate with the respective zone/division regarding sample status, trial progress and further actions.
• Track open die-development cases until successful trial/sample submission or closure.

E. Non-Feasibility & Technical Communication

• Update assigned zones/divisions regarding non-feasibility of DFRs as confirmed by the NPD team.
• Record the reason for non-feasibility accurately in the DFR Master Sheet.
• Ensure timely communication of technical constraints to avoid unnecessary follow-up or delays.

F. RFQ & Enquiry Resolution

• Monitor and resolve issues related to RFQs raised by assigned zones/divisions.
• Coordinate with internal departments to obtain required technical, costing and commercial inputs.
• Escalate unresolved critical issues to MT Sankar Rao on the same day.
• Maintain an updated tracker of RFQs, issues, pending actions and closure status.
• Track and respond to general enquiries received from assigned zones/divisions.

G. MIS & Reporting

• Maintain accurate and up-to-date DFR Master Sheet / RFQ Tracker / Die Trial Tracker.

• Prepare regular status reports covering:

• DFRs received and closed

• Pending DFRs

• Costing status

• Drawing status

• New die manufacturing status

• Die trial status

• Sample submission status

• Non-feasibility cases

• Pending RFQs and general enquiries

• Ensure data accuracy and timely updating of all trackers.

• Maintain complete audit trail of communication and actions taken against each DFR/RFQ.

3. Key Performance Indicators (KPIs)

• Timely acknowledgement of DFRs.
• DFR response turnaround time.
• Percentage of DFRs closed within agreed timelines.
• Timely completion of costing and drawing coordination.
• New die development and trial follow-up effectiveness.
• Timely sample submission.
• Reduction in pending/overdue DFRs and RFQs.
• Accuracy and completeness of DFR Master Sheet/MIS.
• Timely escalation and resolution of critical issues.
• Responsiveness to zone/division enquiries.

4. Candidate Profile

Education:

• Graduate in any discipline; preferably B.Tech/Diploma in Mechanical, Production, Metallurgy, Aluminium/Manufacturing Engineering or equivalent.
• MBA/PGDM in Marketing/Operations will be an added advantage.

Experience:

• 3–7 years of experience in Marketing Coordination, Sales Coordination, Customer Service, Order Management or Commercial Coordination.
• Experience in Aluminium Extrusion / Engineering / Manufacturing industry preferred.
• Candidates with experience in DFR/RFQ coordination, costing, technical drawing and die development will be preferred.

5. Required Skills

• Strong coordination and follow-up skills.
• Good understanding of manufacturing and technical processes.
• Ability to coordinate with NPD, Design, Costing, Production and Marketing teams.
• Strong Excel/MIS and data-tracking skills.
• Good written and verbal communication.
• Ability to manage multiple DFRs/RFQs simultaneously.
• Strong attention to detail and documentation discipline.