Marketing Coordinator

RSS is seeking an experienced and commercially focused Marketing Coordinator to join our established team. The successful candidate will be responsible for coordinating and executing marketing activities that support lead generation, customer engagement and business growth.

This role is suited to a marketing professional who is highly organised, data-driven and commercially minded, with a strong understanding that effective marketing should contribute directly to qualified inquiries, bookings and revenue.

The Marketing Coordinator will work closely with the key stakeholders to coordinate digital campaigns, monitor performance, develop marketing content and optimise the customer journey from initial engagement through to conversion.

About Us

RSS are dedicated to establishing ourselves as a forefront leader in the resourcing sector globally and we are committed to consistently delivering exceptional value to our clients. Our focus extends beyond excellence in products and services; we prioritise fostering employee satisfaction, cultivating trust, and continually innovating to enhance the overall experience for our stakeholders.

Why Choose Us?

• Day shift
• HMO Coverage from Day 1, including one FREE dependent
• Free unlimited coffee and other warm drinks
• Weekends off
• Competitive remuneration
• Employee referral incentive program
• 13th month salary
• Government contributions including SSS, PhilHealth, Pag-IBIG and TIN
• Opportunities for career progression within RSS
• Paid training and professional development
• Transportation service provided
• Inclusive, supportive and professional working environment

Position Summary

We are seeking a Marketing Coordinator to coordinate and support the delivery of marketing initiatives with a primary focus on lead generation, digital performance and customer conversion.

The successful candidate will assist in managing Meta and Google Ads campaigns, coordinating marketing content, monitoring lead activity, preparing performance reports and supporting the optimisation of landing pages and digital customer journeys.

The role requires a strong commercial mindset and attention to detail. Marketing activity should be measurable, with a clear connection between advertising investment, qualified inquiries, bookings and revenue.

The successful candidate will be expected to work proactively, respond effectively to changing priorities and use performance data to identify opportunities for continuous improvement.

Key Responsibilities

Digital Marketing & Lead Generation

• Coordinate the planning, implementation and ongoing management of digital marketing campaigns across Meta, Google and other relevant platforms.
• Support the development and optimisation of paid advertising campaigns focused on generating qualified inquiries for equipment hire and attachments.
• Monitor campaign performance, budgets, audience targeting, creative assets and messaging.
• Identify opportunities to improve lead quality, campaign efficiency and overall return on advertising spend.
• Assist with the testing and implementation of new audiences, campaign strategies, creative concepts and promotional initiatives.
• Ensure marketing campaigns are aligned with broader business and sales objectives.

Lead Management & Sales Conversion

• Coordinate the digital customer journey from initial advertisement through to inquiry, booking and sale.
• Ensure marketing-generated leads are accurately captured, tracked and communicated to the relevant team members.
• Monitor lead progression and assist in identifying opportunities to improve conversion rates.
• Work collaboratively with sales and operational teams to understand lead quality and customer behaviour.
• Track customer interactions across relevant digital channels and assist with lead nurturing activities.
• Identify potential points of friction within the customer journey and recommend improvements.

Performance Reporting & ROI

• Prepare accurate daily and weekly marketing performance reports as required.
• Monitor and report on key performance indicators, including leads, qualified inquiries, cost per lead, conversion rates, bookings and revenue.
• Assist in measuring the return on investment of marketing and advertising activities.
• Provide clear and concise reporting that distinguishes meaningful business outcomes from vanity metrics.
• Analyse campaign results and provide recommendations for improving performance.
• Maintain accurate records of campaign activity, results, testing and optimisation initiatives.

Content & Marketing OperationsContent Coordination

• Coordinate the development and publication of marketing content across relevant digital channels.
• Attend onsite locations as required to capture photographs, videos and other marketing assets relating to the company's fleet, equipment, attachments and services.
• Assist with the production of social media content, promotional materials, short-form video and digital campaign assets.
• Maintain a consistent brand presentation across all marketing communications.
• Identify opportunities to develop timely and relevant content that supports lead generation and customer engagement.

Landing Page & Conversion Optimisation

• Assist in reviewing and optimising landing pages used in digital advertising campaigns.
• Monitor the customer journey from advertisement through to inquiry and identify opportunities to improve conversion.
• Support testing of landing page layouts, messaging, calls-to-action, forms, imagery and other conversion elements.
• Ensure landing pages accurately reflect campaign messaging, customer intent and business offerings.
• Use performance data to support ongoing improvements to the digital customer experience.

Stakeholder Coordination

• Work closely with internal teams and stakeholders to coordinate marketing activities and priorities.
• Communicate campaign performance, requirements and recommendations clearly and professionally.
• Respond constructively to stakeholder feedback and implement agreed changes efficiently.
• Manage competing priorities while maintaining accuracy and meeting deadlines.
• Escalate issues, risks and opportunities promptly.
• Maintain a professional and solutions-focused approach when working in a fast-paced environment.

Requirements

• Previous experience in marketing, digital marketing, marketing coordination or a related position.
• Practical understanding of digital advertising, particularly Meta Ads and Google Ads.
• Understanding of lead generation, customer journeys and digital sales funnels.
• Strong organisational and project coordination skills.
• Ability to analyse marketing performance data and identify actionable insights.
• Understanding of key marketing metrics, including cost per lead, conversion rate, return on advertising spend and revenue attribution.
• Strong written and verbal English communication skills.
• Ability to coordinate and produce basic marketing content, including photography and video.
• Strong attention to detail and ability to manage multiple priorities effectively.
• Proficiency in Microsoft Office, particularly Excel, Word and Outlook.
• Experience with CRM, analytics, social media management and digital marketing platforms is an advantage.
• Experience within equipment hire, construction, resources, industrial or B2B environments is an advantage.

Personal Attributes

• Professional, reliable and highly organised.
• Commercially focused with a strong understanding of business objectives.
• Proactive and capable of working independently.
• Analytical and confident using data to support marketing decisions.
• Strong attention to detail and commitment to accuracy.
• Excellent communication and interpersonal skills.
• Adaptable and comfortable working in a fast-paced environment.
• Resilient and receptive to constructive and direct feedback.
• Confident working with stakeholders and presenting information professionally.
• Solutions-oriented with a strong sense of accountability.
• Willing to take ownership of tasks and see them through to completion.
• Committed to continuous learning and professional development.

Benefits

• Company Christmas gift
• Company events
• Employee discount
• Opportunities for promotion
• Paid training
• Promotion to permanent employee
• Transportation service provided

Applications submitted through the official RSS Careers page will be prioritised during the recruitment and screening process.

https://careers.resourcestaffonline.com/careers

Thank you!

Pay: From Php40,000.00 per month

Work Location: In person