Marketing Coordinator

About us: At Fete Chinoise, we are a dynamic platform dedicated to celebrating and promoting Chinese culture in Canada through our coveted magazine, website and social media channels, products, and annual gala. Our team is driven by a passion for cultural heritage and a commitment to sharing its beauty and significance with a global audience, all through the lens of design and meaningful storytelling. Join us in shaping the narrative of Chinese culture and making a meaningful impact. We are an intimate and tight-knit team that is quick on our feet and enjoys the hustle and bustle of an exciting calendar year of projects, events and campaigns.

Role Overview:

As a Marketing Coordinator, you'll play a key role in expanding our platform's reach and impact. Your multifaceted responsibilities will include:

1. Social Media Content & Website Management:

• Craft compelling bilingual captions (English and Chinese).
• Curate visually appealing photos/posts across social media platforms.
• Use and create/layout templates to brand our posts and content
• Create videos and edit videos for social media and YouTube channel
• Implement content scheduling strategies and engagement strategies
• Be responsible for the grid
• Oversee online magazine and website maintenance.
• Ensure up-to-date and visually appealing content on website

2. Community Growth Strategy & Weekly Newsletter

• Monitor and analyze social media metrics for actionable insights.
• Develop and execute strategies to boost social media engagement and following.
• Curate and format content for weekly email campaigns.
• Execute email campaigns (the weekly newsletter and other special blasts) using platforms like Mailchimp.

3. Partnerships and Sales Development

• Identify potential advertisers, sponsors, and collaborators.
• Build and nurture relationships with relevant stakeholders.
• Explore revenue enhancement and platform support opportunities.

4. Event & Magazine Logistics and Distribution:

• Assist with event logistics and magazine distribution.
• Support in-person events and promotions.

5. Distribution Network Expansion:

• Identify and establish partnerships for magazine distribution.
• Collaborate with potential distribution points.

6. Graphic designing

Requires full command of adobe suite, basic graphic design skills and experience using AI in workflow

6. PR & Awards Calendar Management

• Manage press releases and identify feature-worthy stories.
• Contribute to platform narrative.
• Help prepare press releases
• Maintain and identify calendar of award submissions and opportunities for magazine
• You will have the opportunity to participate in photoshoots and magazine production

Qualifications:

• Enthusiasm for Chinese culture, history, and traditions
• Minimum 2-3 yrs of in-office experience needed
• Proven social media management and content creation experience.
• High proficiency in English language
• Bilingual proficiency (English and Chinese) for effective communication.
• Proficiency in digital marketing, sales, and partnership building.
• Strong organizational skills and meticulous attention to detail.
• Familiarity with event logistics and distribution strategies.
• Experience with newsletter management and email campaigns.
• Website management and basic design proficiency.
• Innovative problem-solving skills.
• Basic Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator, Acrobat)
• Proficiency with video creation and editing
• Works well under pressure and competing timelines

If you're ready to contribute to a vibrant platform celebrating Chinese culture, we invite you to apply.

Fete Chinoise is committed to diversity and inclusion. All qualified candidates are encouraged to apply.

Job Type: Full-time

Pay: $48,000.00-$52,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Life insurance
• On-site gym
• On-site parking
• Paid time off
• Vision care

Work Location: In person