Marketing Coordinator

Overview

Ignite your passion for innovative marketing and dynamic digital strategies as a Marketing Coordinator! In this energetic role, you will be the driving force behind crafting compelling campaigns, optimizing online presence, and engaging target audiences across multiple platforms. Your creativity and analytical mindset will help elevate brand visibility and foster meaningful connections with customers. Join us to be part of a vibrant team dedicated to pushing boundaries and achieving impactful results in the ever-evolving world of digital marketing.

Responsibilities

• Develop, implement, and monitor integrated marketing campaigns across digital channels including social media, email, and paid advertising.
• Manage website content using WordPress, ensuring it is engaging, up-to-date, and optimized for search engines (SEO).
• Conduct keyword research and utilize SEO best practices to improve organic search rankings and increase website traffic.
• Design eye-catching graphics and visual content using Adobe Photoshop and Adobe Creative Suite to support marketing initiatives.
• Execute targeted advertising campaigns on platforms such as Facebook Advertising, Google Ads (formerly Google AdWords), and Google AdWords to maximize reach and ROI.
• Analyze campaign performance using Google Analytics, Google Ads reports, and other analytics tools to refine strategies and demonstrate success.
• Coordinate email marketing efforts through platforms like Mailchimp or similar tools, crafting compelling messages that drive engagement.
• Collaborate with cross-functional teams to ensure consistency in branding, messaging, and campaign execution across all channels.
• Maintain accurate records of campaign activities, budgets, and performance metrics to inform future strategies.

Requirements

• Proven experience in digital marketing with a focus on e-commerce platforms.
• Strong knowledge of SEO techniques, keyword research tools, and website optimization strategies.
• Proficiency in graphic design software such as Adobe Photoshop and familiarity with Adobe Creative Suite.
• Hands-on experience managing WordPress websites and familiarity with HTML, CSS, JavaScript, and SQL for website updates and data analysis.
• Skilled in managing paid advertising campaigns on Facebook Advertising, Google Ads/Google AdWords, with a solid understanding of targeting options and ad optimization.
• Experience analyzing data through Google Analytics to assess campaign effectiveness and inform decision-making.
• Knowledge of email marketing platforms and best practices for audience segmentation and engagement.
• Ability to perform keyword research to identify high-impact search terms for content optimization.
• Excellent communication skills with the ability to collaborate effectively across teams.
• A proactive mindset with strong organizational skills to manage multiple projects simultaneously in a fast-paced environment.

Join us as a Marketing Coordinator where your innovative ideas will shape our brand’s digital footprint! Bring your enthusiasm for digital marketing tools like Google Analytics, SQL, HTML/CSS, JavaScript, and social media advertising to help us achieve extraordinary growth while advancing your career in a vibrant team-oriented setting!

Pay: $19.00-$20.00 per hour

Work Location: In person