Marketing Coordinator

THE SHOPS AT WAILEA
Marketing Coordinator
The Shops At Wailea | The Festival Companies
Maui, HI 96753
Pay: $23.00 – $32.00 per hour
Position Overview:
The Festival Companies, managing agent for The Shops of Wailea, is seeking a Marketing Coordinator to support the Corporate Marketing Director of The Shops At Wailea (TSAW). This role is responsible for planning, coordinating, and executing social media, digital marketing, onsite events, cultural programming, and administrative functions that drive center engagement and merchant success.

Social Media Management

• Maintain and grow TSAW’s social media channels including Instagram, Facebook, X (Twitter), TikTok, and YouTube with relevant, timely, and engaging content.
• Develop and manage TSAW's social media content calendar
• Research competitor social media presence and provide strategic recommendations for program improvements.
• Proactively suggest and execute new digital strategies including influencer partnerships and campaign concepts.
• Collaborate with designers and copywriters to produce creative and tactical deliverables.
• Monitor, moderate, and respond to comments and inquiries across social platforms and review sites including Yelp and TripAdvisor.
• Regularly capture photos and videos for use in posts, stories, and reels
• Plan, coordinate, assist in executing with photographers and videographers to maintain and expand the TSAW digital asset library.

Website & Digital Marketing

• Maintain and update The Shops At Wailea website including the events calendar, merchant content, dining, and promotional pages.
• Develop and implement internet marketing strategies and digital advertising opportunities.
• Write copy for the TSAW website, promotional posts, and hospitality, and tourism industry websites.
• Gather, analyze, and present analytics and insights from TSAW’s website and social media accounts to inform strategy.
• Monitor and articulate digital media trends and their potential impact on TSAW marketing efforts.
• Work with contracted advertising agency to draft and distribute TSAW tenant monthly newsletter
• Collaborate with contracted PR agency to compile content for the TSAW's monthly e-newsletter.

Events, Cultural Programming & Entertainment

• Schedule, coordinate, and manage TSAW’s onsite cultural programming and events calendar, including daily cultural activations, seasonal promotions, and special events.
• Plan, organize, and execute Center events, gift-with-purchase promotions, and experiential activations from concept through completion.
• Monitor and oversee onsite entertainment performances and events, ensuring smooth execution and a high-quality guest experience.
• Serve as primary liaison between vendors, performers, school groups, and other event partners.
• Maintain the events calendar on The Shops At Wailea website and ensure accurate, up-to-date promotional information across all channels.
• Use creative methods to develop engaging social media programs tied to events and cultural activations.

Budgeting & Financial Administration

• Assist in developing, tracking, and managing marketing and events budgets in collaboration with the VP Director of Marketing and VP General Manager.
• Review, code, and process marketing and event-related invoices for timely and accurate approval.
• Monitor budget expenditures and flag variances or discrepancies to the Corporate Marketing Director and VP General Manager.
• Maintain organized records of vendor contracts, purchase orders, and payment documentation.
• Accurately code and process marketing invoices using AvidXchange accounting software.

Reporting, Analytics & Sales

• Collaborate with Corporate Marketing Director to review, analyze, and present merchant sales data and marketing performance metrics to the TSAW Marketing Team on a regular basis.
• Present social media updates and campaign results at monthly marketing meetings with the Management Department, PR, social media, and advertising agencies.
• Track and report on event performance, attendance, and ROI to inform future programming decisions.
• Monitor competitor social media outlets and report findings to the TSAW Marketing Department.
• Analyze and present TSAW foot traffic data and marketing performance metrics to the Marketing Team on a regular basis
• Collaborate with the General Manager/Corporate Marketing Director on all aspects of reporting and strategic planning.

Merchant Relations & Team Collaboration

• Proactively and consistently engage with TSAW merchants through day-to-day outreach and communications.
• Build and maintain relationships with TSAW merchants to monitor business performance and sales health, reporting insights to management on a regular basis
• Coordinate with TSAW’s public relations and advertising agency of record on social and digital media initiatives.
• Assist in coordinating meetings including quarterly merchant meetings and monthly agency meetings.
• Provide administrative support to TSAW’s Leasing and Operations departments as needed.

Skills

• Bachelor or Associates Degree in Marketing or relevant field
• 1-2 years of social media marketing experience preferred
• Proficiency in the following software/applications:
• Canva
• Placewise (CMS)
• Google Drive
• Google Web Analytics
• Microsoft Suite - Teams, Office, Outlook, Powerpoint, Excel, etc.
• Adobe Suite - Indesign, Illustrator, Photoshop, and lightroom
• Dropbox
• Video/reel production and editing experience for social media platforms
• Must be a planner. We are looking for someone who is proactive, not reactive and to take initiative and ownership of duties, specifically with social media strategies.
• 1-2 years of Event Coordinating experience preferred. Retail background is a plus.
• A self-starter and strong team player
• Must be able to multi-task several projects
• Ability to tackle the social media landscape, including Facebook, Instagram, Twitter + YouTube, and the features that these platforms entail.
• Must have flexibility to work on weekends for scheduled events and/or promotions (1-2 times a month on average)
• Proven work experience as a Marketing Assistant or similar role
• Excellent communication and presentation skills

Job Type: Full-time

Additional Compensation: Bonuses

Work Location: The Shops at Wailea | Management Office: 3750 Wailea Alanui Drive, Wailea, Maui, HI 96753

Schedule: Monday to Friday. Weekends required if promotions/events are scheduled. Holidays required if promotions/events are scheduled

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Pay: $51,900.00 - $62,700.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan

Work Location: In person