Marketing Coordinator

The Coordinator, Multicultural Marketing will support the strategy, development, and execution of all multicultural initiatives for the brand. This role is ideal for a culturally fluent marketer who understands diverse audiences, excels at cross-functional collaboration, and can translate cultural insights into meaningful brand storytelling. The associate will play a key role in shaping Genesis’s multicultural brand presence across media, creative, CRM, partnerships, and experiential programs.

Responsibilities:

• Support the development and execution of the multicultural marketing strategy grounded in consumer insights, cultural trends, and the brand’s business objectives.
• Manage day-to-day agency relationships across creative, media, social, and experiential partners, including briefing, feedback cycles, and performance oversight.
• Drive cross-channel campaign development and execution, including creative production, media planning, partnerships, influencer initiatives, sponsorships, and community engagement.
• Establish, track, and analyze KPIs for multicultural campaigns and influencer programs; deliver insights and recommendations to optimize performance and investment.
• Act as an internal advisor on cultural relevance, multicultural communications, and issues/crisis considerations to ensure messaging aligns authentically with audience expectations.
• Oversee project timelines, budgets, and reporting for all assigned initiatives to ensure accurate planning, resource allocation, and on-time delivery.
• Exercise strong strategic judgment in prioritizing marketing needs, interpreting cultural insights, and supporting creative decision-making.
• Prepare and present campaign strategies, performance updates, and key learnings to U.S. marketing and leadership teams.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field preferred; Master’s degree is a plus.
• 1+ years of marketing experience, with focus on multicultural marketing (automotive, lifestyle, or premium brand experience preferred).
• Experience working in an advertising, marketing, or PR agency environment strongly preferred.
• Deep understanding of multicultural consumer segments, cultural trends, and media ecosystems.
• Demonstrated success leading integrated campaigns across digital, social, and experiential platforms.
• Strong strategic thinking, communication, and presentation skills.
• Proven experience with budget management, vendor oversight, and project coordination.
• Proficiency in Microsoft Word, PowerPoint, and Excel.

This role offers the opportunity to meaningfully shape the multicultural brand footprint for one of the fastest-growing luxury automotive brands, while partnering with diverse communities and high-impact cultural moments.