Marketing Coordinator

Job Overview

DOT Registrations Inc. is seeking a creative, motivated, and detail-oriented Social Media Coordinator to establish, develop, and manage the company's social media presence across Facebook, Instagram, and TikTok as well as other platforms.

The ideal candidate will be responsible for creating engaging content, increasing brand awareness, growing our online audience, and promoting the company's services within the transportation and trucking industry.

This position will play an important role in expanding DOT Registrations Inc.'s digital presence, educating potential customers about DOT compliance requirements, and generating interest in our products and services through effective social media marketing.

We are looking for someone who can take ownership of our social media platforms, develop a consistent posting strategy, and create professional, informative, and engaging content that reflects our company's brand and values.

Key Responsibilities

Social Media Account Management

• Create, establish, and manage company accounts on Facebook, Instagram, and TikTok.
• Develop and maintain a consistent company brand and professional online presence.
• Create and implement a social media content calendar.
• Monitor social media accounts, respond to general inquiries, and engage with followers.
• Stay informed about current social media trends and marketing strategies.

Content Creation & Marketing

• Develop original content, including graphics, promotional posts, short-form videos, reels, and educational materials.
• Create engaging TikTok videos, Instagram Reels, and Facebook posts to attract potential customers.
• Highlight company services, promotions, industry updates, and educational information.
• Collaborate with management and employees to develop content ideas.
• Produce professional content that represents the company's services and values.

Brand Awareness & Business Growth

• Increase followers, engagement, and visibility across all social media platforms.
• Develop strategies to reach trucking companies, owner-operators, and transportation professionals.
• Promote services such as DOT registration assistance, Driver Qualification Files, Biennial Updates, BOC-3 filings, UCR registration, and other compliance-related services.
• Identify opportunities to generate customer inquiries and potential sales leads.
• Support company marketing campaigns and promotional initiatives.

Performance Tracking & Reporting

• Monitor social media performance, including followers, engagement, reach, and audience growth.
• Track the effectiveness of posts, videos, and marketing campaigns.
• Provide management with regular updates regarding social media performance.
• Recommend improvements based on engagement metrics and audience feedback.

Qualifications

• Experience managing Facebook, Instagram, and TikTok accounts.
• Strong written and verbal communication skills.
• Creativity and an understanding of social media trends.
• Experience creating graphics, editing videos, and producing digital content.
• Familiarity with Canva, CapCut, or similar content creation tools.
• Strong organizational skills and the ability to manage multiple projects.
• Ability to work independently while collaborating with management.
• Basic understanding of social media analytics and marketing strategies.
• Professional judgment when representing a business online.

Preferred Qualifications

• Previous experience in social media marketing, digital marketing, or content creation.
• Experience managing business social media accounts.
• Familiarity with the trucking, transportation, or DOT compliance industry.
• Experience developing marketing campaigns and generating customer leads.
• Knowledge of Meta Business Suite and TikTok business tools.

What We're Looking For

We are seeking someone who is creative, self-motivated, organized, and capable of building our social media presence from the ground up.

The successful candidate will be comfortable developing new ideas, creating engaging content, and identifying opportunities to expand our company's reach.

Our goal is to establish a strong and recognizable online presence that educates customers, promotes our services, and contributes to the continued growth of DOT Registrations Inc

Pay: $19.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: In person