Marketing Coordinator

We’re looking for a creative, organized, and data-driven Marketing Coordinator to help lead marketing initiatives that build brand awareness, engage customers, and drive revenue growth.

This position will work closely with sales, management, and other teams to develop and execute marketing campaigns across digital, social media, email, print, radio, and outdoor advertising channels. The ideal candidate is both creative and analytical—someone who can develop compelling marketing ideas while using data and performance results to continuously improve marketing efforts.

Key Responsibilities

• Collaborate with sales team members and leadership to plan and execute promotional marketing campaigns.
• Coordinate with department managers, vendors, and marketing partners to gather promotional information, organize creative assets, and ensure marketing campaigns and events are executed accurately and on schedule.
• Develop and maintain editorial and content calendars across multiple media platforms and marketing channels.
• Assist with the planning, design, negotiation, and placement of billboards, traditional media, radio advertising, social media campaigns, and email marketing.
• Create and maintain a brand style guide that reflects the company’s voice, mission, values, and overall customer experience.
• Meet with team members to establish campaign goals, brand guidelines, budgets, timelines, and deliverables.
• Conduct market research to identify target audiences and better understand their needs, interests, behaviors, and purchasing habits.
• Research past and current marketing campaigns to identify what worked, what didn’t, and opportunities for improvement.
• Monitor campaign performance and analyze results to determine effectiveness and return on investment.
• Make recommendations and adjustments based on campaign performance, customer behavior, and changing market trends.
• Develop new marketing concepts and campaign ideas that support company goals and strengthen customer engagement.
• Coordinate marketing projects from concept through completion, ensuring deadlines are met and objectives are achieved.

Key Skills & Qualifications

• Knowledge of or an interest in fishing, hunting, outdoor recreation, and the sporting goods industry is strongly preferred.
• Strong strategic thinking and planning skills.
• Excellent written and verbal communication skills, as well as strong presentation skills.
• Strong analytical skills, with the ability to interpret marketing and performance data.
• Creativity and an eye for compelling content, messaging, and campaign design.
• Experience with digital marketing tools, social media platforms, email marketing, and content management systems.
• Strong organizational and project management skills, with the ability to manage multiple priorities.
• Ability to collaborate effectively with sales, management, and cross-functional teams.
• Adaptability and a willingness to adjust strategies based on changing market trends and customer behavior.
• Strong attention to detail and follow-through.
• Ability to work independently while also being an active and collaborative team member.

Pay: $25.00 - $35.00 per hour

Expected hours: 32.0 – 50.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off

Work Location: In person