ABL Recruitment
Marketing Copywriter
Skills
10 days ago
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Important information
Contract type:
Freelance / Contract
Salary:
£68,889 – £76,544 / year
Location:
London, UK
Work mode:
Hybrid
Published on:
15 October 2026
What they need
Marketing Copywriter
Location: London (Hybrid - 2 days per week in the office)
Contract Length: Initial 6-month contract
Pay rate: £33.12 - £36.80
Hours: 40 hours per week
The Opportunity
We're supporting the launch of an exciting new customer-focused business in Europe and are looking for an experienced Marketing Copywriter to help shape how the proposition is introduced to the market.
This is a unique opportunity to join a major international organisation at launch stage, creating the messaging, content strategy, and customer communications that will define the brand's voice from day one.
You'll work across marketing, product, design, and creative teams to translate customer insights into clear, compelling content that drives awareness, engagement, and conversion.
Key Responsibilities of the Marketing Copywriter
- Develop customer-facing copy across digital, paid media, CRM, social, website and campaign channels
- Create messaging frameworks, customer propositions, and brand voice guidelines
- Adapt customer research and business priorities into engaging marketing content
- Partner with design and product teams on UX and customer journey copy
- Ensure all communications are relevant and resonate with UK audiences
- Help establish best-practice content standards and writing frameworks
- Collaborate with legal and compliance teams to deliver clear and accurate messaging
- Analyse campaign performance and customer feedback to continuously improve content effectiveness
About You
You'll be an experienced copywriter who combines creativity with strategic thinking and enjoys building things from scratch.
Essential Requirements for the Marketing Copywriter
- 5+ years' experience in copywriting, content design, advertising, brand marketing, or a related field
- Exceptional written English and editing skills
- Strong understanding of UK consumer behaviour and cultural nuances
- Experience writing across multiple channels and customer touchpoints
- Portfolio demonstrating brand, content strategy, UX writing and marketing copy expertise
- Ability to operate autonomously in fast-paced, ambiguous environments
Desirable Experience
- Ecommerce or digital customer journey experience
- Content strategy and brand voice development
- Product or service launch experience
- Multi-channel campaign development
- UX writing and content design
- International brand or global organisation experience
- Accessibility and WCAG knowledge
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