Marketing Data Analyst

Marketing Data Analyst

Location: Lower Parel, Mumbai

About Us

The House of Abhinandan Lodha (HoABL), founded in 2020 by Abhinandan Lodha and headquartered in Mumbai, is a new-generation real estate and land development company transforming land ownership in India. By combining traditional land development with modern, tech-enabled processes, HoABL brings transparency, ease, and efficiency to land acquisition and investment.

The company specializes in plotted land development, creating residential and mixed-use communities including villas and township-style projectsmaking secure and accessible land investment possible for a wider audience.

About the Role

We are seeking a Marketing Data Analyst to support data-driven marketing and growth initiatives. This role requires strong analytical reasoning, marketing logic, and the ability to extract actionable insights from complex datasets.

The ideal candidate is plug-and-play, with hands-on exposure to marketing analytics, campaign performance evaluation, attribution logic, and consumer journey analysis. You will work closely with marketing, sales, and product teams to optimize campaign performance, improve ROI, and influence strategic decisions.

Key Responsibilities

• Collect, clean, and analyze data from multiple marketing channels (digital ads, CRM, web analytics, and internal systems).
• Track and evaluate marketing KPIs to assess campaign success, efficiency, and ROI.
• Build and maintain dashboards and reports for campaign performance, funnel metrics, and customer behavior.
• Diagnose campaign performance issues and identify optimization opportunities using data.
• Translate complex datasets into clear, actionable insights and recommendations for marketing and business teams.
• Support attribution analysis and consumer journey mapping across touchpoints.
• Collaborate with marketing, sales, and product stakeholders to align insights with business objectives.
• Ensure data accuracy, hygiene, and adherence to internal standards.
• Stay current with marketing analytics tools, platforms, and industry best practices.

Skills & Competencies Required

Core Competencies

• Strong analytical and logical reasoning
• Marketing logic and strategic thinking
• Ability to extract value from data and influence business outcomes
• Independent execution with minimal ramp-up

Marketing & Analytics Expertise

• Understanding of advertising types and marketing channels
• Hands-on exposure to marketing analytics and performance diagnostics
• Strong knowledge of marketing KPIs and campaign success metrics
• Experience with attribution models and attribution logic
• Consumer journey and funnel analysis

Technical Skills

• Experience with tools such as GA4, Google Ads, Meta Ads, CRM platforms
• Proficiency in SQL, Python, R, or advanced Excel
• Experience with visualization tools like Power BI, Tableau, or Google Data Studio
• Ability to work with large datasets and deliver insights under tight timelines

Qualifications

• Bachelors degree in Engineering, Technology, Statistics, Mathematics, Economics, or related fields
  (B.Tech preferred)
• 2 to 5 years of hands-on experience in data analysis, preferably in a marketing or consumer-focused environment
• Demonstrated experience generating insights that drive measurable business or campaign outcomesRole & responsibilities