Marketing Data Analyst (Remote)

Marketing Data Analyst (Remote)

PERMANENT POSITION

The Company

Bread & Butter Collective is a remote-first specialist student lettings and property management business. We manage around 1,200 rooms across Newcastle, Nottingham, Bristol, Exeter, Falmouth and London, looking after everything from first enquiry to move-in and beyond.

We like doing things a little differently, and we're proud of it. If you enjoy digging into data, spotting the story behind the numbers, and being part of a close-knit, ambitious team, you'll fit right in.

The Role

This role sits within our Lettings and Marketing Team, and owns the data and insight backbone of our advertising, phasing, and communications activity across the student portfolio. You'll sit at the intersection of data analysis and marketing, turning numbers into decisions that help our homes get seen, phased, and let well. Reporting into the Head of Lettings and Marketing, you will work closely with our Lettings Operations Manager and deliver the following:

Advertising Management

• Identify which the best platforms to advertise our properties are, by completing marketing research and analysing performance of platforms previously used.
• Set up adverts and manage the phasing of adverts where required, using market research and city knowledge to support decision making
• Track and report on third party advertising platforms, including return on investment (ROI) analysis, new platform opportunities and listing performance
• Own ongoing performance analysis across platforms and adverts, with clear reporting and recommendations for change
• Audit advertising data quality within the CRM system
• Maintain and optimise all of our online advertising systems, including our website and Google adverts
• Keep our internal tracking systems up to date and accurate
• Provide management reports on ROI and other KPIs

Market Research

• Analyse competitor listing strategy, and pricing, and lease up velocity
• Make recommendations for B&B’s listing strategy and pricing
• Analyse enquiries, viewings, reservation requests versus historical performance and identify any trends in the data that can influence decision making
• Provide management reports on market research findings and recommendations

Tenant Communications

• Be the key point of contact with our existing customers to help them navigate the lettings season, to include:
• Informing tenants of the viewings process and strategy
• Keeping tenants up to date on the lettings progress of their property
• Working with the Customer Services team to report and resolve any issues that arise during the lettings season
• Support the Head of Department in navigating through the first year of tenancies impacted by the Renters Rights Act in relation to renewal tenancies

Brand & Communications

• Help shape the format and tone for all outbound communications
• Contribute to, and monitor adherence to, guidelines for different communication types

Enquiry Generation

• Manage leafleting campaigns and report on their impact
• Help organise events run to generate enquiries
• Analyse and report on enquiry generation performance

Social Media

• Create and manage B&B’s social media strategy
• Support targeted advertising campaigns
• Analyse and report on social media performance

Office Management

• Set up the local office for the peak lettings campaign

Budget Tracking

• Track all spending against the marketing budget with support from the Head of Department

Skills and Experience

Must haves:

• Experience in building data dashboards using analytics tools - building reports that summarise data that allow them to be shared and understood by the wider team
• Experience in analysing large datasets and extracting key insights from them.
• Using AI to optimise analytics and efficiency
• Advanced skills in using Excel and Google Sheets (pivot tables, lookups etc)
• Experience of managing data quality and reporting across multiple platforms
• Confidence in presenting written and verbal data insights to non-technical colleagues and senior management
• Practical, flexible, hands-on approach
• Ability to prioritise and manage own workload and communicate progress clearly
• Sharp attention to detail
• Inquisitive approach to data

Nice to haves:

• Familiarity with the major student property portals (Rightmove, SpareRoom, Student.com, UniHomes) with an understanding of the student lease-up cycle
• Social scheduling tools plus basic design skills (Canva etc) for social content
• Experience with the set up and management of Google adverts and website traffic tracking

What Can We Offer You?

Salary: £30,000 to £32,000 per annum, based on experience and skills.

This is a fully remote role, with some travel required to our sites around the UK (with expenses paid). Most travel will take place before and during our peak period (September - December).

We offer 25 days of annual leave, plus bank holidays and 8 discretionary company Christmas days.

Cover will be required 1 Saturday out of every 4, plus some shifted hours (latest 11 am - 9 pm) during our peak period of October - December. Shifted hours will be capped at 2 days per week. The rota for this will be published 1 month in advance. Time off in lieu will be given for all weekend cover.

There is an auto-enrolment pension scheme.

Unfortunately we are unable to offer sponsorship for applicants who do not have the current right to work in the UK.

Pay: £30,000.00-£32,000.00 per year

Work Location: Remote