Marketing Director

About us

Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.

What you'll do

• Brand Strategy & Narrative & Growth Marketing: Define and evolve the global brand strategy as we transition from a web3 wallet to an everyday finance app. Craft a clear, differentiated brand narrative aligned to our vision and growth goals.

• Creative & Execution: oversee brand identity and creative direction across all touchpoints. Provide clear brand guidelines and enforce quality control and consistent narrative tone. Lead brand campaigns, launches and major brand moments.

• Content, Social & Cultural Relevance: Set the content and social strategy to make the brand culturally relevant to both crypto and non-crypto audiences.

• Channel Activations: Own global brand and marketing activations across priority markets via various channels, ensuring consistent execution and local relevance.

• Thought Leadership: Develop POV-driven thought leadership around onchain finance, payments, and the future of money. Build a strong B2B brand amongst partners.

• Comms & Reputation: Own brand communications, messaging, and external narrative. Shape how we show up in media, podcasts and public conferences.

• Leadership: Build and lead a high-performing marketing team that covers across content, social media, community, PR, events, and SEO.

What you'll need

• 8+ years in brand and growth marketing, with leadership experience

• Fluent in English and Chinese, with strong global communication and leadership skills.

• Background in crypto, fintech, payments, consumer tech, or platforms strongly preferred

• Proven experience scaling a brand through a major transformation into a global brand

• Strong strategic thinker with excellent storytelling instincts

• Experienced in youtube marketing and other social media channels like Instagram and Tiktok.

• Taste. You know what good looks like — and you fight for it

• Demonstrated creativity in creating large scale brand initiatives, memorable brand/marketing campaigns, innovative marketing events and third-party promotion strategies

• Strategic thinker with hands-on execution capability and experience managing complex, cross-regional teams

If you are ambitious and believe that digital assets could be the next financial and technological revolution, please apply!

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