Marketing Director

Who you are

• The ideal candidate combines deep SaaS demand generation expertise with modern growth marketing capabilities, a data-driven mindset, and strong collaboration skills
• Bachelor's degree in Marketing, Business, Communications, or a related field
• At least 5 years of marketing leadership experience in a SaaS organization
• Proven success leading demand generation programs that drive measurable pipeline and revenue growth
• Experience managing digital marketing budgets and optimizing multi-channel customer acquisition programs
• Strong understanding of modern marketing analytics, attribution, CRM, marketing automation, and revenue operations
• Demonstrated experience managing and developing marketing professionals
• Experience partnering closely with Sales and Business Development organizations
• Excellent executive communication, presentation, and stakeholder management skills
• Strong familiarity with AI-powered marketing tools and modern marketing technology platforms
• Experience in field service management, trades software, home services technology, or adjacent vertical SaaS markets
• Knowledge of HVAC, plumbing, electrical, landscaping, cleaning, or other contractor-focused industries
• Experience marketing to SMB and mid-market business owners and operators
• Experience building customer advocacy and user-generated content programs
• Experience in private equity-backed, growth-stage, or high-performance SaaS environments

What the job involves

• The Marketing Director will serve as the senior marketing leader for Xplor Field Services and a member of the Senior Leadership Team
• This individual will own the overall marketing strategy and annual marketing plan, driving pipeline creation, customer engagement, and revenue growth for both FieldEdge and Service Autopilot
• The ideal candidate combines deep SaaS demand generation expertise with modern
• They will partner closely with Sales, Business Development, Product, Customer Success, and Corporate Marketing to create and execute integrated go-to-market strategies
• This leader will manage a small internal marketing team while leveraging agencies, consultants, contractors, and corporate resources to scale impact
• Develop and own the annual marketing strategy, budget, operating plan, and performance metrics for Xplor Field Services
• Serve as the marketing representative on the Senior Leadership Team, contributing to business strategy, growth planning, and market positioning
• Establish quarterly and annual pipeline, lead generation, and brand awareness targets aligned with company revenue objectives
• Create executive-level reporting and insights on marketing performance, ROI, funnel health, and growth initiatives
• Build, mentor, and develop a high-performing marketing team focused on accountability, creativity, and measurable results
• Own all demand generation activities across digital, content, partner, event, and customer channels
• Develop and optimize multi-channel campaigns designed to drive qualified pipeline and customer acquisition
• Lead marketing efforts supporting both new customer acquisition and customer expansion opportunities
• Partner closely with Business Development and Sales leadership to align messaging, lead management processes, campaign priorities, and funnel conversion optimization
• Establish attribution, performance measurement, and forecasting frameworks that connect marketing investment to revenue outcomes
• Own digital advertising strategy and budget across paid search, paid social, display, retargeting, review sites, and emerging channels
• Continuously optimize customer acquisition costs, pipeline generation, and return on ad spend
• Collaborate with corporate digital teams to improve website performance, SEO, GEO, AEO, conversion rates, and demand capture
• Evaluate and implement modern growth marketing techniques and emerging marketing technologies
• Lead the creation and execution of the Field Services content strategy
• Oversee all social media programs, brand storytelling, thought leadership, and customer communications
• Build a scalable user-generated content and customer advocacy engine, including reviews, testimonials, case studies, customer stories, and community engagement
• Develop industry-specific content for contractors and service professionals that establishes FieldEdge and Service Autopilot as market leaders
• Partner with Product Marketing and Customer Success to amplify customer success stories and product innovation
• Own the marketing technology stack and identify opportunities for automation, personalization, and efficiency
• Leverage AI tools and modern marketing technologies to enhance content production, campaign execution, analytics, and customer insights
• Implement data-driven processes and experimentation frameworks to continuously improve marketing effectiveness
• Stay current on emerging trends in AI, digital marketing, and customer acquisition
• Work closely with Business Development, Sales, Product, Customer Success, Payments, and Corporate Marketing teams to ensure go-to-market alignment
• Support product launches, industry events, strategic partnerships, and customer engagement initiatives
• Partner with Sales Enablement to develop messaging, collateral, competitive positioning, and campaign execution plans
• Measures of Success:
• Increase qualified pipeline generation across FieldEdge and Service Autopilot
• Improve marketing contribution to revenue growth
• Strengthen customer advocacy, reviews, references, and user-generated content
• Improve digital marketing efficiency and return on ad spend
• Deliver a measurable annual marketing plan tied directly to business growth objectives
• Build a scalable marketing organization capable of supporting long-term growth
• This role offers an opportunity to shape the future growth strategy of two leading field service software platforms while partnering directly with executive leadership
• The Marketing Director will have significant influence over demand generation, brand strategy, customer engagement, and revenue acceleration across a dynamic and rapidly evolving market

The application process

• To start your application, please submit your resume, and we will be in touch as soon as we can
• Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad