Marketing Director

Job Summary
We are seeking an energetic and strategic Marketing Director to lead our organization’s marketing initiatives and elevate our brand presence across digital and traditional channels. In this pivotal role, you will craft innovative marketing strategies, oversee campaign execution, and analyze performance metrics to drive growth and engagement. Your leadership will inspire teams to deliver compelling content, optimize conversion rates, and leverage cutting-edge tools to maximize ROI. This is an exciting opportunity for a results-oriented professional passionate about shaping impactful marketing experiences that resonate with diverse audiences.

Responsibilities

• Develop comprehensive marketing strategies aligned with organizational goals, emphasizing digital marketing, social media marketing, paid advertising campaigns, and content creation.
• Lead the planning, setup, and management of digital campaigns across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other paid advertising channels.
• Oversee website management using content management systems like Word, ensuring optimal site performance, SEO practices, and user experience enhancements.
• Utilize SEO tools and web analytics reporting to conduct keyword research, monitor campaign performance, and implement continuous improvements in SEO and SEM efforts.
• Manage marketing automation tools to streamline email marketing campaigns, nurture leads, and improve customer engagement.
• Coordinate graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for promotional materials while ensuring brand consistency.
• Analyze web analytics data via Google Analytics and Google Tag Manager to generate insights on user behavior and campaign effectiveness.
• Drive conversion optimization strategies by testing landing pages, call-to-actions, and user flows to increase lead generation and sales.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels while maintaining a strong focus on e-commerce growth.
• Stay current with industry trends in digital marketing, paid search marketing, performance marketing, and technical proficiency in HTML/CSS for website adjustments.

Skills

• Expertise in SEO tools, Google Analytics, Google Tag Manager, and web analytics reporting
• Proven experience managing paid advertising campaigns on platforms like Google Ads (AdWords), Facebook Advertising
• Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Creative Suite
• Advanced knowledge of WordPress website management and content management systems
• Skilled in content creation for diverse digital channels including social media marketing and email marketing
• Deep understanding of SEM strategies including keyword research and paid search marketing
• Ability to analyze data for marketing analytics insights to inform decision-making
• Technical proficiency in HTML/CSS for website adjustments and digital campaign setup
• Experience with marketing automation tools to optimize customer journeys
• Excellent project management skills with the ability to oversee multiple campaigns simultaneously while meeting deadlines

This role offers a dynamic environment where innovative thinking meets strategic execution. If you’re passionate about driving impactful digital campaigns that deliver measurable results while leading a talented team of marketers—this is your chance to make a significant impact!

Pay: $15.00 - $22.00 per hour

Benefits:

• 401(k)
• Employee discount
• Paid time off

Work Location: In person