Marketing Director

Key Responsibilities

• Develop and execute marketing strategies that drive revenue growth, market share, and brand awareness.
• Lead annual marketing planning, budgeting, and ROI optimization.
• Drive integrated online, offline, and omnichannel marketing campaigns to increase customer acquisition and sales.
• Strengthen brand positioning and ensure consistent customer experience across all touchpoints.
• Develop retail marketing initiatives to increase store traffic and sales performance nationwide.
• Lead product launches, promotional campaigns, and seasonal marketing activities for IT products, smartphones, and accessories.
• Collaborate with Sales, Product Management, Merchandising, Operations, and E-commerce to achieve business objectives.
• Build strategic partnerships with key technology vendors and manage co-marketing initiatives and MDF.
• Monitor market trends, customer insights, and competitor activities to identify new growth opportunities.
• Track marketing performance using data analytics and recommend improvements.
• Manage marketing budgets, agencies, and external partners effectively.
• Lead, develop, and inspire a high-performing marketing team.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Minimum 10 years of marketing experience, including 5 years in a leadership role.
• Experience in Retail, IT, Mobile, or Omnichannel businesses is highly preferred.
• Proven track record in leading nationwide marketing campaigns and driving business growth.
• Strong knowledge of digital marketing, brand management, and customer engagement.
• Excellent analytical, commercial, and leadership skills.
• Strong stakeholder management, presentation, and communication skills in English.