Marketing Director

Dispatcher

Company: Dawn Construction WA
Job Type: Full-Time
Location: In-Office

MARKETIN DIRECTOR — DAWN CONSTRUCTION WA

HIGH-PERFORMANCE SALES TEAM | FAST-PACED | OWN THE DEPARTMENT UPPER MANAGEMENT POSITION

ABOUT DAWN CONSTRUCTION WA

COME READY TO WORK.
COME READY TO COMPETE.
COME READY TO WIN.

Marketing Director

Home Remodeling & Construction Company

Position Summary

The Marketing Director is responsible for generating qualified homeowner leads, managing the company’s marketing budget, growing brand awareness, and tracking which marketing channels produce the best return.

The main goal of this position is to create a consistent flow of profitable leads that turn into appointments, signed contracts, and revenue.

Main Responsibilities

• Manage Google Ads, Facebook/Instagram Ads, SEO, website marketing, and other lead sources.
• Track lead volume, lead quality, cost per lead, cost per sale, and marketing ROI.
• Manage the monthly marketing budget and reduce spending on poor-performing campaigns.
• Create promotions, seasonal campaigns, financing offers, and referral campaigns.
• Oversee the company website, social media, email marketing, and SMS marketing.
• Manage Google Business Profile, reviews, reputation, and customer testimonials.
• Coordinate project photos, before-and-after content, videos, and marketing materials.
• Track every lead source through the CRM from lead to appointment to sale.
• Work closely with sales and dispatch to improve lead quality and conversion rates.
• Manage home shows, community events, direct mail, flyers, and other local marketing.
• Research competitors and identify new marketing opportunities.
• Provide management with regular marketing performance reports.

Key Performance Indicators

Performance will be measured by:

• Qualified leads generated
• Cost per lead
• Appointments generated
• Cost per customer
• Marketing-generated sales
• Revenue by marketing source
• Return on advertising spend
• Customer reviews
• Website and organic lead growth

Preferred Qualifications

• 3+ years of marketing experience
• Home services, construction, roofing, remodeling, or similar industry experience preferred
• Experience with digital advertising and lead generation
• Strong understanding of CRM tracking and marketing analytics
• Ability to manage budgets and vendors
• Strong organization, communication, and leadership skills

Primary Goal

Build and manage a marketing system that consistently produces qualified homeowner leads, measurable revenue, and profitable growth for the company.

Pay: $100,000.00 - $200,000.00 per year

Benefits:

• Relocation assistance

Work Location: In person