Marketing Director

Foundation repair contractor based in Yorba Linda, CA seeking new Head of Marketing. Permanent position with hybrid flexibility (2-3 days in office). Direct-Hire from $95k-$110k

You'll lead marketing strategy, execution, and continuous optimization across both our B2C (homeowner) and B2B (commercial and infrastructure) audiences in Southern California. You'll report locally while working as a member of our global marketing team, giving you the resources of an international company with the ability to bring your own best practices and experience to the global team.

What You'll Do

* Own regional lead generation - paid social on Meta and LinkedIn, and working closely with our Google Ads agency partner to drive high-intent leads across residential, commercial, and infrastructure audiences

* Plan and create organic social content across LinkedIn, Instagram, and Facebook, and help us build out short-form video

* Be the hands-on owner of our US website in HubSpot - publishing content, and continually improving SEO and GEO (AI search visibility)

performance

* Partner with our PR agency on trade media outreach, and support the sales team with the assets and collateral they need to close

* Own the regional marketing budget and annual plan, and track competitor activity across the geotechnical and foundation repair space

Are You Someone Who:

* Is looking for a challenging, yet rewarding, team working environment?

* Is a hands-on marketing professional with a minimum of 5 years of relevant experience?

* Wants to use today's leading marketing technology tools?

* Lives within a commutable distance of our Yorba Linda office?

* Wants to work locally, yet also as part of a global team?

* The chance to be a pivotal part of Geobear's U.S. growth story - joining an international company as part of a growth-focused, ambitious team

Current systems:

HubSpot for website and marketing features & automation

Salesforce for CRM (master data synched to HS).

Analytics package with Claude/Gemini front end and connectivity to GA4, GSC, Google Ads, ahrefs, iSearchFrom.

Agency support for Google Ads support.

Figma Buzz design library.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, Los Angeles County Fair Chance Ordinance, and San Francisco Fair Chance Ordinance.