Marketing Director

Job Title Marketing Director

Department Sales & Marketing

Reports To Chief Executive Officer (CEO) / Managing Director

Location Riyadh, Saudi Arabia

Employment Type Full-Time

Company & Role Summary

About the Company: The company is a leading ready-mix concrete batching plant operator in Saudi Arabia, dedicated to delivering high-quality materials to monumental giga-projects, industrial developments, and local retail buyers.

Role Purpose:

The Marketing Director is critical for propelling our nationwide growth across B2B and B2C segments. You will master both individual Purchase Order (PO) and long-term contract models. By leveraging advanced digital demand generation and rigorous contract structuring, you will drive unprecedented asset utilization, safeguard our cash flow, and ensure market dominance across all regions of the Kingdom.

Strategic Responsibilities & KPIs:

• Develop and execute a comprehensive national marketing strategy spanning all Saudi regions (Central, Western, Eastern, Southern, Northern) for B2B and B2C markets.
• Execute advanced digital campaigns utilizing programmatic advertising, RTB, DSP/SSP, ad networks, private marketplaces, and lead-generation exchanges in Arabic and English.
• Align marketing initiatives directly with operational capacity to achieve aggressive Asset Utilisation targets: scale from 20% to 30% (60 days), 50% (120 days), and 90% (1 year).
• Secure sales through expertly structured contracts that safeguard company profit margins, negotiate favorable payment terms, and actively mitigate credit risk.
• Generate highly qualified leads for both PO-based sales and lucrative long-term tender opportunities.
• Leverage your deep existing network within the Saudi construction industry to build relationships, support tender prequalification, and accelerate market penetration.
• Lead market research, competitor pricing intelligence, and regional demand assessments using CRM and automation to improve pipeline visibility.
• Ensure strict compliance with Saudi regulations, Saudization/Nitaqat, local content requirements, and Vision 2030 initiatives.

KPI's:

• Deliver measurable growth in PO volumes, contract value pipelines, lead-to-contract conversion rates, and tender win rates.
• Optimize digital media exchange performance to maximize programmatic ROI, lower cost-per-lead, and improve return on ad spend (ROAS).
• Maintain robust contract profitability and cash flow protection metrics, including optimal margin retention and Days Sales Outstanding (DSO).

Qualifications & Competencies:

• Bachelor’s in Marketing, Business, or Civil Engineering (MBA preferred).
• Bilingual (Arabic/English) is mandatory.
• 10+ years marketing (5+ in KSA ready-mix/construction).
• Proven success with demanding operational targets and PO/contract-driven sales.
• Digital Skills
• Expertise in digital media exchanges, DSP/SSP platforms, CRM, lead scoring, and data-driven marketing automation.
• Competencies Commercial acumen, strategic negotiation, financial risk mitigation, operational alignment, and executive leadership.