Marketing Director-Immunology Innovative Launch

Key Responsibilities

• Lead Brand Strategy — Own the end‑to‑end brand strategy, including market shaping, positioning, segmentation, and value proposition development.
• Drive 0‑1 Launch Excellence — Build and execute national launch plans, ensuring cross‑functional alignment with Medical, Market Access, Sales, Regulatory, and Government Affairs.
• Market Insights & Forecasting — Lead deep market analysis, competitive intelligence, and forecasting to guide strategic decisions.
• Cross‑Functional Leadership — Chair the Launch Excellence Team (LET) and Brand Team to ensure seamless execution.
• KOL & Ecosystem Engagement — Partner with national KOLs, academic societies, and patient organizations to shape disease awareness and treatment pathways.
• Digital & Omnichannel Strategy — Lead innovative HCP and patient engagement strategies across digital and offline channels.
• Lifecycle Management — Develop long‑term lifecycle strategies including new indications, line extensions, and evidence‑generation priorities.
• Team Leadership — Build, coach, and inspire a high‑performing marketing team.

Qualifications

• Bachelor’s degree in life sciences, pharmacy, medicine, or related field; MBA preferred.
• 10+ years of pharmaceutical marketing experience , with at least 5 years in multinational pharmaceutical companies (MNCs) .
• Proven 0‑1 launch leadership for innovative or specialty‑care products (must‑have).
• Strong expertise in rheumatology, autoimmune diseases, metabolic disorders, or nephrology preferred.
• Demonstrated ability to lead cross‑functional teams and influence senior stakeholders.
• Strong analytical, strategic thinking, and communication skills.
• Fluent in English and Mandarin.

Preferred Experience

• Experience launching biologics, targeted therapies, or immunology assets .
• Familiarity with China’s immunology treatment landscape , including guidelines, KOL networks, and patient pathways.
• Experience working with RWE, HEOR, and Market Access teams to shape value narratives.
• Strong understanding of compliance and ethical promotion in the pharmaceutical industry.