Marketing Exec/Intern

Develop creative content to identify market opportunities.

Build and maintain a strong presence on all social media platforms.

Measure and report the performance of online and offline campaigns, assessing against goals (ROI and KPIs).

Optimize spending and performance based on insights.

Brainstorm with sales and creative teams on growth strategies through digital marketing.

Participate in preparations for product launches.

Plan and execute strategic media actions across online and offline channels.

Manage content planning and creation.

Seek partnership opportunities to enhance brand exposure.

Manage licensor relationships, trademark activities, and brand guidelines.

Liaise with agencies, KOLs, etc., for marketing and branding purposes.

Track competitors' activities in offline and online business.

Any other duties and responsibilities as and when necessary, on an ad-hoc basis.