Marketing Execuitive

JOB DESCRIPTION (JD)

Marketing Executive – Education Institution

1. Job Purpose

To promote the institution, increase student admissions, build strong relationships with parents and the community, and strengthen the institution's brand presence through field marketing, school outreach, digital marketing, and promotional activities.

2. Key Roles and Responsibilities

A. Marketing and Student Admissions

• Develop and execute marketing plans to increase student admissions.
• Promote the institution's academic programmes, facilities, achievements, and other offerings.
• Generate admission enquiries through field visits, campaigns, events, and digital platforms.
• Follow up with prospective parents and students to convert enquiries into admissions.
• Achieve monthly and annual admission and enquiry-generation targets.

B. School Outreach and Field Marketing

• Visit nearby schools, colleges, coaching centres, and educational institutions to establish professional relationships.
• Conduct promotional activities in nearby towns, villages, and target areas.
• Organise career guidance sessions, seminars, educational fairs, parent meetings, and awareness programmes.
• Build relationships with principals, teachers, counsellors, community representatives, and other relevant stakeholders.
• Identify new markets and opportunities for student recruitment.

C. Digital Marketing and Brand Promotion

• Coordinate social media promotions, admission campaigns, and digital advertisements.
• Support the creation of brochures, banners, posters, admission forms, and other marketing materials.
• Collect photographs, videos, testimonials, and success stories for promotional use, subject to institutional approval.
• Monitor competitors' marketing activities and share market feedback with management.

D. Reporting and Documentation

• Maintain records of enquiries, follow-ups, campus visits, conversions, and admissions.
• Prepare daily activity reports and weekly and monthly marketing performance reports.
• Maintain a database of schools visited, contacts established, campaigns conducted, and leads generated.
• Submit market feedback and recommendations to the reporting manager.

Pay: ₹12,000.00 - ₹15,000.00 per month

Work Location: In person