Marketing Executive - BTL

Role Objective

To support the marketing team in executing BTL initiatives, store-level campaigns, branding activities, events, and

activations across all Sunny Diamonds locations. The role requires strong coordination with showrooms, vendors,

and agencies to ensure the smooth execution of marketing initiatives.

Key Responsibilities

BTL Campaign Execution

• Execute showroom-level marketing initiatives and BTL activities.
• Coordinate with stores for campaign rollouts, branding installations, and activations.
• Ensure timely implementation of marketing campaigns across locations.

Store Branding & Visual Merchandising

• Support installation of hoardings, in-store branding, VM materials, and campaign collaterals.
• Ensure brand guideline compliance across all stores.

Vendor Coordination

• Coordinate with printers, fabricators, event vendors, and agencies.
• Monitor production timelines and quality of marketing materials.

Event & Activation Support

• Assist in executing store launches, promotions, exhibitions, and marketing events.
• Coordinate logistics, setup, and post-event reporting.
• All stakeholders follow up, including internal teams like the finance and purchase teams

Campaign Monitoring & Reporting

• Track execution status across locations.

• Maintain execution reports with photo documentation.

• Track expenses and vendor invoices related to BTL activities.

Travel & Field Coordination

• Travel frequently to store locations across Tamil Nadu and other regions.
• Provide on-ground supervision during marketing executions.