Marketing Executive

Key Responsibilities:

• Digital Marketing & Strategy: Execute comprehensive digital marketing and social media plans (including SEO, SEM, and ZMOT) to raise brand awareness and explore new business opportunities.
• Campaign Management: Support the planning and implementation of integrated ATL & BTL marketing communications and seasonal product campaigns; assist in managing detailed annual budgets, media, and execution plans.
• Channel Management: Manage and optimize various digital and social channels (including Facebook, Instagram, YouTube, WeChat, Website, CRM, and EDM) by regularly driving content generation, boosting traffic, and maximizing engagement.
• Influencer & Partnership: Drive marketing initiatives and digital plans through effective communication with external parties (KOLs, micro-influencers, referral programs, etc.).
• Cross-team Collaboration: Coordinate closely with internal teams, especially the Operations/Frontline Team, to ensure smooth execution of promotions and drive sales performance.
• Data Analysis & ROI: Monitor daily metrics and KPIs, perform insight analysis using tools like Google Analytics and Meta Business/Ads Manager, and provide actionable optimization plans to maximize ROI.
• Market Intelligence: Closely monitor and analyze beauty market trends, consumer preferences, and competitors' activities to identify growth opportunities and keep marketing strategies up-to-date.

Job Requirements:

• Experience: Degree in Marketing, Communications, or a related discipline with 1–3 years of solid digital marketing experience. ( Fresh graduate will also be considered )
• Industry Background: Possess relevant knowledge or working experience in the beauty, medical beauty, or skincare industry is highly preferred (具美容、醫美或護膚品行業相關知識及工作經驗者優先).
• Technical Skills: Good knowledge of the KOL landscape and diversified marketing tools (including but not limited to SEM, SEO, GDN, Google Analytics, Meta Ads Manager, and Ad Tracking).
• Soft Skills: Strong communication and interpersonal skills, with the ability to bridge frontline operations and marketing strategies.
• Attributes: Creative, data-driven, details-oriented, and passionate about the beauty and aesthetics trend.
• Language: Excellent command of written and spoken Chinese (Cantonese & Mandarin) and English.