Marketing Executive

Job Description Trade Marketing /Marketing

Job Location: Visakhapatnam, Andhra Pradesh
Employment Type: Off-roll
Experience: 35 years
Education: Any Graduate
Preferred Age: 25–35 years (flexible)

Fluency in Telugu is mandatory.

Role Overview

We are looking for a dynamic and result-oriented Marketing Professional to manage Trade Marketing, Retail Visibility and Consumer Activation activities across the Visakhapatnam market.

The role will be responsible for strengthening brand presence across retail channels, improving in-store visibility, executing marketing campaigns, managing merchandising activities, driving consumer engagement and supporting overall sell-out growth.

Candidates from Consumer Durables, Electronics, FMCG, Retail, Telecom or related industries with strong trade marketing and channel-management experience are preferred.

Key Responsibilities

• Drive 100% adherence to brand and marketing guidelines across retail outlets.
• Develop and execute trade marketing and in-store marketing initiatives to improve brand visibility and consumer engagement.
• Improve in-store visibility and competitiveness against competing brands across Modern Trade, Retail Chains, Brand Shops and Multi-Brand Outlets.
• Identify and optimize Golden Zones, Brand Zones and strategic product-display locations.
• Ensure effective execution of product displays, promotional campaigns and new-product launches.
• Monitor display quality, display hygiene, signage and overall retail visibility.
• Plan and execute POSM deployment across assigned outlets and ensure timely implementation.
• Monitor merchandiser/promoter productivity and improve execution standards.
• Support and drive overall sell-out growth and product portfolio growth through effective marketing initiatives.
• Plan and execute in-store marketing activities, consumer communication and localized campaigns.
• Develop and replicate best practices across stores and retail channels.
• Monitor marketing campaign performance and prepare dashboards covering CPC, CPL, CTR and planned vs. actual performance.
• Drive vernacular marketing communication and POSM based on local consumer requirements.
• Plan and execute festival promotion campaigns, dealer/sub-dealer meets and retail engagement activities.
• Coordinate with Store Managers, Brand Shop Owners, Dealers, Distributors and Channel Partners for marketing execution.
• Plan and participate in mall events, exhibitions, consumer activations and local market events.
• Track activity investment and measure ROI of marketing campaigns and activations.
• Work with sales and key-account teams to improve premium product visibility and portfolio presentation.
• Monitor competitor activities, promotions, displays, launches and consumer offers.
• Conduct regular market visits to identify visibility gaps, competitor activity and new marketing opportunities.
• Prepare regular MIS reports, market insights and marketing performance reports for management.
• Coordinate with cross-functional teams to ensure timely execution of marketing plans.

Key Result Areas (KRAs)

• Trade Marketing Effectiveness
• In-Store Visibility
• Brand Guideline Compliance
• Display Quality and Hygiene
• POSM Deployment
• Merchandiser/Promoter Productivity
• Product Launch Execution
• Sell-Out Growth
• Product Portfolio Growth
• Consumer Activation
• Festival Campaign Execution
• Dealer/Sub-Dealer Engagement
• Local Event & Exhibition ROI
• Competitor Tracking
• Marketing MIS and Dashboard Reporting

Required Skills

• Strong understanding of Trade Marketing and In-Store Marketing
• Retail marketing and merchandising experience
• Knowledge of Modern Trade and General Trade
• Strong execution and project-management skills
• Channel partner and stakeholder management
• Good analytical and reporting skills
• Strong MS Office skills, particularly Excel and PowerPoint
• Good communication and presentation skills
• Ability to manage multiple marketing activities simultaneously
• Understanding of CPC, CPL, CTR and digital marketing performance metrics is an advantage
• Strong market intelligence and competitor-analysis skills

Preferred Candidate Profile

• Graduate in any discipline.
• 3–5 years of experience in Trade Marketing, Retail Marketing, In-Store Marketing, Channel Marketing, Consumer Durables, Electronics, FMCG, Telecom or related industries.
• Experience in managing retail visibility, merchandising, POSM and consumer activations will be preferred.
• Experience handling Modern Trade, retail chains, dealers or brand outlets will be an advantage.
• Fluent Telugu communication is mandatory.
• Strong leadership, coordination and stakeholder-management skills.
• Proactive, creative and result-oriented.
• Strong attention to detail and execution capability.
• Willingness to travel across the assigned market.