Marketing Executive

Job description: BTL Marketing Executive

Responsible for planning, coordinating, and executing on-ground BTL marketing activities to generate quality leads, increase branch walk-ins, and improve local brand visibility.

Key BTL Marketing Activities:

• Flyer and pamphlet distribution in high-footfall areas
• Canopy activities and kiosk setups
• Roadshows and mike announcements
• Apartment and gated community campaigns
• Market-area promotions and weekly market activations
• Auto-rickshaw branding and local advertising drives
• Referral campaigns and customer engagement activities
• Festival and seasonal promotional campaigns
• Corporate, shop-to-shop, and merchant tie-up visits
• Lead collection and walk-in generation activities
• Competitor activity tracking and local market surveys
• Branding material placement and visibility management
• Daily field reporting with photographic evidence

Accountable for campaign execution quality, lead generation, market penetration, cost efficiency, and timely reporting while ensuring proper utilization of marketing materials and adherence to company branding standards.

Preferred candidate profile;

• Any Graduate
• Two Wheeler is Mandatory
• Minimum 1 to 2 years Experience