Marketing Executive

Marketing Executive
Location: Andheri West, Mumbai | Experience: 1-2 years | Full-time

MarketWolf is a SEBI-registered stockbroking platform making trading simpler and more accessible. Were looking for a Marketing Executive who can work across brand, digital, content, influencers, partnerships and offline marketing, with a strong focus on execution and growth.

Key Responsibilities

• Brand & Positioning: Build MarketWolf’s brand positioning, messaging, USPs and ensure consistency across all customer touchpoints.
• 360 Marketing: Plan and execute integrated online and offline marketing campaigns across digital, influencers, PR, partnerships, events and other relevant channels.
• Influencer Marketing: Identify relevant influencers, develop campaign concepts and briefs, manage execution and track performance.
• Content & Social Media: Keep social channels active with relevant, engaging content and work with the design/content team to execute campaigns.
• Market & Competitor Research: Track competitors, consumer behaviour, industry trends and identify opportunities for MarketWolf.
• College Marketing: Build and manage student ambassador programs, college partnerships, finance clubs and campus activations.
• CRM & Copywriting: Develop compelling copy for push notifications, emails, social media, product communication and campaigns.
• Performance & Analytics: Track campaign and brand performance, analyze data and make recommendations to improve acquisition, engagement and ROI.
• Creative & Brand Management: Work closely with the internal design team to develop high-quality creatives and maintain MarketWolf’s brand guidelines.
• Ad-hoc Marketing: Take ownership of additional marketing projects and initiatives as required, based on business priorities.

What We’re Looking For

• Strong understanding of brand, digital and growth marketing.
• Good communication, copywriting and project management skills.
• Strong analytical mindset with the ability to use data to make decisions.
• Ability to manage multiple agencies & influencers
• Proactive, hands-on and comfortable working in a fast-paced startup environment.
• Willingness to take on ad-hoc responsibilities and projects as required.
• Good to have Stock market knowledge.