Marketing Executive

Job Summary

We are looking for a Marketing Executive to support the K-12 business through social media and digital marketing. This is a hands-on role covering content creation, teacher creator management, community management, paid media, and performance reporting.

You will work closely with the Head of K-12 and Senior Marketing Strategist to execute marketing plans and turn strategies into measurable results.

Key Responsibilities

Teacher Creator Program

• Manage day-to-day operations of the Teacher Creator Program, working with teachers and independent education creators.
• Prepare and distribute content briefs and materials, coordinate deliverables, and track creator performance.
• Ensure sponsored content follows company policies on disclosure, transparency, and youth safety.

Content Creation

• Create Thai-language content, captions, and hooks for teachers and students.
• Produce short-form vertical videos for TikTok and Reels using CapCut or similar tools.
• Create social media graphics using Canva while following brand guidelines.
• Manage student-generated content (UGC) responsibly and ensure proper consent and compliance with PDPA and youth protection principles.

Social Media Management

• Manage and publish content across the company’s TikTok and Facebook channels.
• Create and maintain a content calendar and ensure content is published on schedule.
• Monitor audience engagement and identify opportunities to improve content performance.

Paid Social

• Set up, launch, and optimize campaigns and boosted posts across Meta and TikTok.
• Manage targeting, creative testing, and budget allocation.
• Monitor campaign performance and provide clear recommendations based on cost and results.

Community Management

• Respond to comments, messages, and user inquiries across social channels within agreed response times.
• Escalate sensitive issues appropriately and identify recurring user issues for relevant teams.

Performance Reporting

• Prepare weekly performance reports covering reach, engagement, follower growth, paid media performance, and contribution to platform activation and weekly users.
• Maintain accurate and consistent marketing data and reporting.

Qualifications

• 1–3 years of experience in social media, digital marketing, content creation, or a related role, with a portfolio demonstrating work you have personally created and published.
• Native-level Thai writing skills and working proficiency in English.
• Strong understanding of TikTok and Facebook trends, content formats, and audience behavior in Thailand.
• Hands-on skills in short-form video editing using CapCut or similar tools and graphic design using Canva.
• Practical experience creating and optimizing campaigns using Meta Ads Manager or TikTok Ads Manager.
• Strong ownership and time-management skills, with the ability to work independently and meet deadlines.
• Ability to read and interpret performance data and turn insights into actionable recommendations.
• Good judgment when creating and managing content involving young audiences and working with government-related stakeholders.

Nice to Have

• Experience in Education, EdTech, or youth-focused brands.
• Experience supporting Influencer, KOL, Creator, or Ambassador programs.
• Familiarity with LINE Official Account.
• Experience using AI tools for content creation and marketing workflows.
• Basic knowledge of SQL or dashboard/reporting tools.