Marketing Executive

Job Responsibilities

1. Digital Marketing & Branding Initiatives

• Campaign Execution: Assist in planning, organizing, and executing digital advertising campaigns across platforms such as Facebook and Instagram to build brand awareness and enhance brand image.
• SEO & SEM Management: Monitor, evaluate, and optimize SEO and SEM strategies while generating regular performance reports.
• Content Development: Assist in developing content for all marketing and promotional materials, ensuring alignment with branding and marketing objectives.

2. Data Analytics & Website Optimization

• Data-Driven Insights: Analyze customer data and provide actionable recommendations to the Creative & Digital Marketing Manager for future marketing initiatives.
• Website Management: Support the maintenance and updating of the company’s corporate website to ensure up-to-date content and functionality

3. Agency Coordination & Visual Merchandising (VM)

• Vendor Management: Supervise and manage external vendors, including social media agencies, for program planning, product photography, and campaign production and implementation
• Visual Merchandising (VM): Assist in developing seasonal VM designs and establishing clear visual merchandising guidelines across channels.

4. Operations & Administration

• Internal Coordination: Collaborate with internal departments to coordinate promotional materials, product details, campaign messaging, and event logistics.
• Ad-Hoc Projects: Undertake additional tasks and specialized marketing projects as assigned by the leadership team and Department Head.

Job Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline.
• Preferably 1-2 years working experience in digital marketing and/or advertising related field.
• Good command of design and content creation tools (e.g., Photoshop, Canva, AI).
• Basic digital marketing concepts, including but not limited to Google Ads, social media, and SEO/SEM experience.
• Experience in a digital/social media agency is a plus.
• Proactive, self-motivated, organized and detail-oriented.
• Good analytical skill.
• Good presentation, organizational and interpersonal skills with great attention to details.
• Strong PC skills in Word, Excel, PowerPoint, AI, Chinese Word Processing and Photoshop.
• Good command in both spoken and written English and Chinese, fluent in Putonghua