Marketing Executive

Key Responsibilities:

• Handle day-to-day outreach, relationship management, and booking of local food & lifestyle KOCs/KOLs for tasting sessions and store visits.
• Develop and maintain monthly social media content calendars, ensuring consistent content output across TikTok, Instagram, and Lemon8 in line with marketing campaigns and business priorities.
• Conceptualize and execute short-form video content (TikToks, Reels) for menu launches, promotions, and brand campaigns.
• Handle on-site video shooting and editing independently, ensuring fast turnaround times for social media publishing.
• Assist in drafting media pitches, press releases, and coordinating invitations for local food journalists and media partners.
• Support on-ground media tastings, store openings, influencer visits, and brand events.
• Support the planning and execution of digital marketing campaigns, including coordinating promotional assets, social media posts, influencer content, and campaign timelines to ensure timely delivery.
• Track campaign deliverables, promo code redemptions, and collate campaign metrics and reports for performance analysis.
• Coordinate closely with restaurant operations teams to schedule influencer and media visits smoothly without disrupting peak-hour services.

Requirements:

• At least 3 years of marketing experience,strictly within the Singapore F&B or hospitality industry
• Existing connections or a proven track record of working with Singapore-based food/lifestyle KOCs and influencers
• Demonstrable proficiency inmobile/video shooting and editing (using CapCut, Premiere Pro, etc.)
• Deep familiarity with local dining habits and social media trends in Singapore
• Highly organized, resilient, and comfortable working in a fast-paced F&B environment
• We are hiring for 2 Marketing positions with different areas of focus (Public Relation (PR) & Video Content & Marketing & Social Media). The final role and responsibilities will be determined based on the candidate’s previous experience, skill set, and suitability for the position.

Applicants are required to provide a portfolio or samples of previous content work. If you are passionate about F&B marketing and enjoy creating impactful content, we welcome you to join our growing team.