Marketing Executive

About the role

PT.Easybook Teknologi Indonesia is seeking a talented and driven Marketing Executive to join our dynamic Marketing Communications team. This is a full-time position based in Jakarta where you will play a crucial role in developing and executing innovative marketing strategies that drive brand awareness, customer engagement, and business growth. As a Marketing Executive, you will be at the forefront of our marketing initiatives, collaborating with cross-functional teams to deliver compelling campaigns that resonate with our target audience and support our company's strategic objectives.

Key responsibilities

• Plan, develop, and execute effective marketing communication strategies for both online and offline campaigns.
• Engage with customers across various touchpoints to enhance customer satisfaction, loyalty, and overall brand experience.
• Develop and implement creative promotional campaigns to increase brand awareness, customer engagement, traffic, and revenue growth.
• Manage and coordinate marketing collateral, including brochures, EDMs, SMS campaigns, push notifications, websites, and other communication materials.
• Build and maintain strong relationships with internal stakeholders, external vendors, agencies, and business partners.
• Support media planning and investment activities to strengthen brand visibility and market presence.
• Execute partnership, affiliate marketing, and co-branding initiatives to expand market reach.
• Develop clear campaign briefs and specifications based on product knowledge, customer insights, and business objectives, including monitoring CAC (Customer Acquisition Cost) and LTV (Customer Lifetime Value).
• Monitor campaign expenditures against approved budgets, maintain accurate records, and identify any variances in ROI performance.
• Analyze campaign performance regularly to ensure marketing KPIs and business objectives are achieved.
• Conduct competitor analysis and market research, including monitoring pricing strategies, promotional activities, and market trends.
• Utilize AI-powered tools for content creation, visual ideation, image/video generation, and campaign concept development.
• Review and proofcheck marketing and design materials to ensure accuracy, consistency, and brand compliance.
• Support marketing technology enhancement, system upgrades, and migration projects.
• Perform any other duties and responsibilities assigned by management.

Requirements

Educational Background

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or a related field.

Experience & Skills

• Excellent written and verbal communication skills.
• Fluent in English, both spoken and written, as the role involves regular communication with overseas English-speaking colleagues and stakeholders.
• Strong understanding of digital marketing, social media platforms, customer engagement, and marketing communications.
• Proficient in using marketing tools, analytics platforms, and CRM systems.
• Knowledge of marketing metrics, including ROI, CAC, LTV, and campaign performance tracking.
• Strong analytical, organizational, and project management skills.
• Creative mindset with a strong sense of branding, visual aesthetics, and content creation.
• Hands-on experience with AI tools for image generation, video creation, content development, and marketing ideation is highly preferred.
• Detail-oriented with strong proofreading and quality control skills.

About us

PT.Easybook Teknologi Indonesia is a technology-driven company committed to revolutionising the way customers book travel experiences and services. We operate across multiple platforms delivering innovative solutions that simplify and enhance the booking process for millions of users. Our mission is to provide exceptional customer service whilst leveraging cutting-edge technology to create seamless and user-friendly experiences. We are passionate about innovation, customer-centric thinking and building a talented team of professionals who are dedicated to our vision. With a strong presence in the Indonesian market and beyond, we continue to expand our offerings and reach, creating exciting opportunities for talented individuals to make a meaningful impact on our growing business.

Apply now

If you are a motivated marketing professional with a passion for innovative campaigns and customer engagement, we would love to hear from you. Please submit your resume, a cover letter and examples of your previous marketing work to our recruitment team. Join us at PT.Easybook Teknologi Indonesia and help shape the future of travel technology and services.