Marketing Executive

Job Nature:

• Develop and implement marketing strategies to enhance market awareness, recognition, engagement, and sales opportunities.
• Lead brand activation and marketing execution, including events, awards, seminars, sharing sessions, and school programs .
• Build and expand networks with key stakeholders, such as schools, NGOs. .
• Create and enhance programs to grow and activate our key audience, including initiatives on our website, app, and payment gateway.
• Analyze marketing data and metrics to measure campaign effectiveness and optimize future campaigns.
• Manage related marketing budgets and partner with sales to drive revenue for marketing programs.

Characters / Qualifications:

• Bachelor's degree preferred in Business, Marketing or related field
• Minimum 1 year experience preferably in kids/parenting field, media platform marketing or brand partnerships. Account servicing background in advertising or digital agency also relevant.
• Track record in organizing awards, seminars, competitions and events
• Experience in PR, marketing planning and execution in parenting area
• Experience in payment gateway and app development, with advantage
• Love digital and social channels, strategic and pragmatic thinker
• Good project management skills, well-organized, attention to details and follow-through execution
• Self-motivated, strong sense of ownership, able to work under pressure and with different teams. Strong presentation and interpersonal skills in English and Chinese.