Marketing Executive

Key Responsibilities

• Plan and coordinate retail promotions, product launches, roadshows, and marketing events.
• Prepare campaign materials, promotional mechanics, timelines, and outlet briefing documents.
• Coordinate with principals, suppliers, designers, shopping malls, and event organizers.
• Work closely with the sales, retail, inventory, and digital marketing teams to ensure campaigns are executed smoothly.
• Monitor campaign performance, sales results, competitor promotions, pricing, and market trends.
• Conduct regular outlet visits to check promotional displays, point-of-sale materials, and campaign implementation.
• Assist with social media content, product information, and other marketing communication when required.
• Prepare campaign reports, budget records, quotations, purchase requests, and marketing claims.
• Handle campaign-related feedback and coordinate with the relevant departments to resolve issues.
• Perform other marketing duties assigned by management.

Requirements

• Diploma or Degree in Marketing, Communications, Business, Digital Media, or a related field.
• Minimum 2 years of marketing experience, preferably in retail or consumer products.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office (Word, Excel, PowerPoint).
• Familiar with social media platforms and digital marketing tools.
• Creative, self-motivated, and able to work independently.
• Knowledge of Canva, CapCut, Adobe Creative Suite, or other design/video editing software is an advantage.
• Strong organizational and multitasking skills.