Marketing Executive

About us

Taste of Tradition (M) Sdn Bhd is a dynamic organisation dedicated to celebrating and promoting authentic food and culinary heritage. Our brand stands for quality, authenticity and tradition. We pride ourselves on fostering a workplace where creativity, passion, and excellence drive everything we do.

About the role

We are seeking a talented and enthusiastic Marketing Executive at our Slim River, Perak location on a full-time basis. A key role in developing and executing marketing strategies that promote our products to consumers across various channels. You will be instrumental in building brand awareness, driving customer engagement, and supporting the growth of Taste of Tradition through innovative marketing campaigns and communications initiatives.

Key responsibilities

• Develop and execute integrated marketing campaigns across digital and traditional media channels to promote brand awareness and drive sales
• Create engaging marketing content including social media posts, email campaigns, promotional materials, and website copy
• Manage social media accounts and monitor engagement metrics to optimise online presence and community interaction
• Engage market research and competitor analysis to identify trends, opportunities, and consumer preferences within the food and beverage industry
• Coordinate marketing events, product launches, and promotional activities to enhance brand visibility and customer engagement
• Monitor and report on marketing campaign performance, analysing data to measure return on investment and recommend improvements
• Manage marketing budgets and ensure cost-effective allocation of resources across various initiatives
• Build and maintain relationships with external partners, media contacts, and influencers to support marketing objectives
• Support the development of marketing materials and collateral that reflect brand values and resonate with target audiences

What we're looking for

• Diploma or Bachelor's degree in Marketing, Communications, Business, or a related field
• 1-3 years of professional experience in marketing, marketing communications, or a related role
• Strong understanding of digital marketing channels, including social media, email marketing, and content management systems
• Excellent written and verbal communication skills with the ability to craft compelling marketing messages
• Proficiency in Microsoft Office Suite and familiarity with marketing tools and analytics platforms
• Creative thinking and the ability to generate innovative marketing ideas and campaign concepts
• Strong analytical skills with the ability to interpret data and make informed marketing decisions
• Excellent organisational and project management abilities, with the capacity to manage multiple campaigns simultaneously
• Passion for food, beverages, and traditional culinary heritage is highly valued
• Ability to work collaboratively within a team and adapt to a fast-paced environme